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YouTube is where all sports come to life — because no sporting event or game would be complete without the commentary, breakdowns and analysis surrounding it. In 2025 alone, there were over 8.5 billion views of sports-related podcasts on YouTube.
.This shift is driven by a new generation of fans: 56% of 14-24 year-olds watch podcasts or videos from athletes every single week.
To help your brand reach this engaged audience, we are launching the Top Sports Podcast Lineup. Now generally available to all U.S. advertisers, this lineup offers a seamless way to align with the YouTube Select podcasters that fans love — from New Heights to The Rich Eisen Show.
When the biggest global stages and championship showdowns are wrapping up, the conversation on YouTube is just beginning. With the all-new Top Sports Podcast Lineup, your brand can stay at the heart of it all.
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