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Home Google Marketing

We will sign the EU AI Code of Practice.

Josh by Josh
July 30, 2025
in Google Marketing
0
We will sign the EU AI Code of Practice.


We will join several other companies, including U.S. model providers, in signing the European Union’s General Purpose AI Code of Practice. We do so with the hope that this Code, as applied, will promote European citizens’ and businesses’ access to secure, first-rate AI tools as they become available. Prompt and widespread deployment is important. Europe stands to gain significantly, potentially boosting its economy by 8% (€1.4 trillion) annually by 2034.

While the final version of the Code comes closer to supporting Europe’s innovation and economic goals than where it began — and we appreciate the opportunity we have been provided to submit comments — we remain concerned that the AI Act and Code risk slowing Europe’s development and deployment of AI. In particular, departures from EU copyright law, steps that slow approvals, or requirements that expose trade secrets could chill European model development and deployment, harming Europe’s competitiveness.

We are committed to working with the AI Office to ensure the Code is proportionate and responsive to the rapid and dynamic evolution of AI. And we will be an active voice in supporting a pro-innovation approach that leads to future investment and innovation in Europe that benefits everyone.



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