Meta is testing a virtual try on enhancement…
Within Advertising Settings, click on Creative Features.
Some advertisers have the box checked to test new creative features.
If you do, you may have a new option for Virtual Try On.
How it Works
Here’s how Meta describes it:
We will use AI to show people how products might look on them, helping them visualize the product before making a purchase decision.
Unfortunately, the generic example Meta provides isn’t even for the right enhancement. It seems to be for audio translation. But it seems straight forward.
This could be a really big deal for Ecommerce brands. Giving potential customers the option to virtually try on your product could increase conversion rate. You can also make the argument that it might lower the rate of returns.
Do you have this?
Virtual try on is one of three new test enhancements I’ve spotted recently. I’ll cover the other two in upcoming videos.
