• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Thursday, July 3, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Social Media Management

Value Optimization for Non-Purchase Events

Josh by Josh
June 15, 2025
in Social Media Management
0
Value Optimization for Non-Purchase Events
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter



Value optimization for any non-purchase event?

READ ALSO

Squid Game X Script (No Key, Auto Win, Glass Marker)

How Igensia Education Group Grew Social Engagement by 32%

It’s coming, assuming you don’t have it already. Here’s what we know…

The Announcement

In a recent announcement about updates to conversion tools, Meta shared this:

If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally]

Optimizing for Value allows advertisers to get the delivery algorithm to prioritize Return On Ad Spend, rather than simply the volume of purchases (Maximize Value vs. Maximize Number of Conversions).

Value Optimization

But when optimizing for Value, advertisers have been required to use the Purchase standard event. Meta acknowledges that some advertisers assign value to events other than a purchase. They could use custom events or other non-purchase standard events.

Because of that, Meta says:

…we have introduced ways to optimize for ROAS with non-purchase event values and are expanding it globally. Advertisers can now use the ‘maximize value of conversions’ performance goal across any event they wish…

Do You Have It?

In the video above, I was able to show that I was able to set up Value optimization for custom events. Since recording the video, that’s no longer the case. There’s a reason why, and I’ll cover that in a future video.

Note that Meta also announced the expansion of Value optimization to focus on profit margins instead of Return On Ad Spend. Learn about that here.

Do you have the option to optimize for value using any non-purchase event? Will you use it?



Source_link

Related Posts

Squid Game X Script (No Key, Auto Win, Glass Marker)
Social Media Management

Squid Game X Script (No Key, Auto Win, Glass Marker)

July 3, 2025
How Igensia Education Group Grew Social Engagement by 32%
Social Media Management

How Igensia Education Group Grew Social Engagement by 32%

July 3, 2025
A 2025 guide for marketers
Social Media Management

A 2025 guide for marketers

July 3, 2025
Floki Launches Norse-Themed Blockchain Game with Real Rewards
Social Media Management

Floki Launches Norse-Themed Blockchain Game with Real Rewards

July 3, 2025
It’s Time for a New Conversation About Social Media Marketing
Social Media Management

It’s Time for a New Conversation About Social Media Marketing

July 2, 2025
Canva Teams Training – Socially Sorted Case Studies
Social Media Management

Canva Teams Training – Socially Sorted Case Studies

July 2, 2025
Next Post

What not to say in employee comms: Real advice from your workforce

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025
Entries For The Elektra Awards 2025 Are Now Open!

Entries For The Elektra Awards 2025 Are Now Open!

May 30, 2025

EDITOR'S PICK

15 social media trends shaping 2025 [mid-year update]

15 social media trends shaping 2025 [mid-year update]

May 31, 2025
How AI Helps Leaders Accelerate Business Growth

How AI Helps Leaders Accelerate Business Growth

June 7, 2025
The Anxiety Of Financial Uncertainty

The Anxiety Of Financial Uncertainty

May 31, 2025
Implement a Stronger Lead Scoring Model in ABM

Implement a Stronger Lead Scoring Model in ABM

June 4, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Squid Game X Script (No Key, Auto Win, Glass Marker)
  • DeepSeek R1T2 Chimera: 200% Faster Than R1-0528 With Improved Reasoning and Compact Output
  • Google’s customizable Gemini chatbots are now in Docs, Sheets, and Gmail
  • 24 Effective Ways to Drive Website Traffic in 2025 (Complete Guide)
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?