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Home Brand Management

Truly Deeply creates a unique family of brands for Brighton St and Almost French Early Learning Centres – Truly Deeply – Brand Strategy & Creative Agency Melbourne

Josh by Josh
May 28, 2025
in Brand Management
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Truly Deeply creates a unique family of brands for Brighton St and Almost French Early Learning Centres – Truly Deeply – Brand Strategy & Creative Agency Melbourne
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In the competitive landscape of early childhood education, distinctive branding is essential for centres looking to stand out.

A recent collaboration between local Richmond entrepreneurs and branding agency Truly Deeply showcases a unique approach to community-focused brand development.

Brighton St Hoarding

A Village-Inspired Approach

Brighton Street Early Learning Centre emerged from a vision to create an educational environment deeply rooted in its Richmond community. Developed by local gallery owner Sophie Gannon, the architect-designed facility was conceived to be more than just another childcare option, it aimed to celebrate the cultural fabric of Richmond whilst serving local families.

Following this success, a sister brand, Almost French, was established as a “Francophile cousin” that maintains the same core values while adding a distinctive French cultural dimension.

Brighton St Almost French Logo

Brand Strategy: Community at the Core

Truly Deeply’s design strategy cleverly built upon the adage that “it takes a village to raise a child,” creating identities that reflect Richmond’s artistic character whilst remaining accessible and appealing to local families.

What makes this branding work particularly noteworthy is its dual achievement:

  1. Creating a distinctive visual language that resonates with both parents and children
  2. Successfully extending the brand to a second location with a coherent yet differentiated identity
Brighton St Icons

Visual Identity: Sophisticated Simplicity

The visual system employs overlapping translucent shapes that strike a delicate balance between childlike creativity and sophisticated design. This approach:

  • Echoes both children’s artwork and Richmond’s signature paste-ups and murals
  • Expands into custom-illustrated icons for room names
  • Functions as intuitive, language-independent wayfinding
  • Creates a friendly yet practical identity system

For Almost French, the foundational elements were maintained whilst introducing a French-inspired colour palette and iconography. This demonstrates how brand architecture can accommodate distinct personalities while maintaining family cohesion.

Brighton Street Early Learning Centre

Lessons for Brand Managers

This project exemplifies several principles that brand managers should consider:

  • Authentic community connection: Building brands that genuinely reflect and serve their local environments
  • Sophisticated simplicity: Creating visual systems that are accessible without being childish
  • Coherent, scaleable brand architecture: Developing a framework that can extend to multiple locations while maintaining individual character
  • Functional, distinctive aesthetics: Designing identities that serve practical purposes (like wayfinding) whilst reinforcing brand values

Brighton Street and Almost French showcase how thoughtful, community-centred branding can elevate early learning centres beyond generic childcare offerings into distinctive cultural institutions that resonate deeply with their target audiences.

Tags: Australia, Brand Agency, brand development, childcare, Early Learning Centre, education, Melbourne, Richmond

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