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Home Google Marketing

The new YouTube Activation Partners program

Josh by Josh
October 6, 2025
in Google Marketing
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The new YouTube Activation Partners program
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As the number-one streaming platform for over two years according to Nielsen, YouTube remains a powerful place for brands to reach and engage with audiences.

From brands to agencies, we know many advertisers look to a diverse network of providers across the industry to support their media buying needs on YouTube. This is why today, we’re launching the YouTube Activation Partners program to bring together a collection of trusted third-party partners with expertise in buying strategies and campaign management to help advertisers get the best results out of their work with YouTube. Visit our official program page and partner roster to learn more.



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