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Home Brand Management

The House of Gucci Reveals a Dazzling New High Jewellery Line

Josh by Josh
July 10, 2026
in Brand Management
0
The House of Gucci Reveals a Dazzling New High Jewellery Line


Infused with floral elegance and nautical refinement, Gucci’s new high jewellery collection unfolds across four families: Gucci Flora, Gucci Nodo, Everlasting G, and Iconic Signatures. Within them, iconic motifs like the Horsebit and Marina Chain stand as enduring expressions of the maison’s celebrated Italian craftsmanship.

At the heart of the collection, Gucci Flora celebrates the maison’s long‑standing dialogue with nature. Created in 1966 by Vittorio Accornero for a silk scarf gifted to Grace Kelly, the motif has evolved into one of Gucci’s most beloved symbols. Here, it reawakens in a suite of high jewellery creations that elevate the Flora narrative through extraordinary stones and inventive techniques.

This parure, featuring a necklace, earrings, and rings, distils the ephemeral charm of poppies into modern, sculptural expressions. Ruby petals encircle rubellite tourmalines that shimmer in deep shades of crimson purple. Titanium allows the petals to unfold into layered, voluminous shapes, giving the pieces a dynamic sense of movement. Thanks to an openwork construction, light filters through the design, heightening its vivid, radiant character.

The Gucci Nodo designs reinterpret the knot, an emblem of strength, connection, and maritime heritage—through a fluid, highly flexible chain. First introduced by the maison in the 1960s, this motif now appears across a suite of high jewellery necklaces, bracelets, rings, and earrings. Each piece is defined by an exceptionally soft, supple chain that drapes with natural elegance.

Luxury store Gucci part of Kering

Featuring the knot motif, the aquamarine parure centres on a two‑row necklace paved with white diamonds, complemented by a pendant that unites a cool blue aquamarine with vivid emeralds. The ensemble is finished with cheerful, refined drop earrings.

In Iconic Signatures, the collection amplifies Gucci’s timeless motifs, particularly the Horsebit and Marina Chain. Conceived as an embellishment for loafers, the Horsebit evolved into a defining code of the house, its form inspired by the equestrian snaffle bit and rendered here with refined ease.

The Gucci Marina Chain motif draws its inspiration from the nautical world.

The Horsebit reappears in multiple parures, each exploring the motif’s fluidity. A white‑gold set with tsavorites and diamonds featuring a necklace, earrings, and a multi‑finger ring translates the snaffle bit’s graceful curves into sparkling diamond and green tsavorite compositions. Another parure pairs white diamonds with blue tsavorites, lending the motif a cooler, sharper radiance across a necklace, earrings, bracelet, and double‑motif ring. The final set, crafted in white gold and diamonds, distils the Horsebit into its most enduring and classic expression.

The Marina Chain collection translates the nautical motif into a bold study of elegant, rounded forms. The parure features a pendant necklace composed of a double Marina Chain adorned with golden beryls and yellow sapphires, accompanied by curved earrings and a matching bracelet set with the same radiant stones.

Dark-skinned person wearing a Diamond necklace with a blue teardrop pendant and matching chandelier earrings against a teal background.
Gucci’s new jewellery collection. Credit: Gucci

What emerges from this collection is a world where Gucci’s signatures are allowed to breathe, bloom and transform where knots become fluid, chains become sculptural, and florals unfurl in gemstone brilliance. It is high jewellery that feels alive: expressive, tactile, and unmistakably contemporary. In letting its icons evolve with such imagination, Gucci crafts a universe that is at once timeless and thrillingly now, inviting wearers to experience the maison’s heritage in a new, luminous light.





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