Picture this: you’re a small business owner juggling a thousand tasks, and Pinterest marketing keeps slipping through the cracks. Sound familiar?
You know Pinterest could be driving serious traffic to your website, but finding time to consistently post quality content feels impossible.
That’s where the Tailwind Pinterest Scheduler comes in – and trust me, it’s about to change everything about how you approach Pinterest marketing.
What Is the Tailwind Pinterest Scheduler?
The Tailwind Pinterest Scheduler is a powerful automation tool that takes the guesswork and time-drain out of Pinterest marketing.
As one of Pinterest’s earliest approved partners (we’re talking 2012 — before Pinterest even had an official partner program), Tailwind has refined the art of Pinterest scheduling to help over 1.5 million creators and small businesses grow their reach.
Think of it as your personal Pinterest assistant that never sleeps. The Pinterest scheduling tool seamlessly integrates with your Pinterest Business account, allowing you to plan, create, and automatically publish Pins when your audience is most active. Instead of logging into Pinterest multiple times a day to manually post content, you can batch your work and let the Tailwind Pinterest Scheduler handle the rest.
What makes this particularly exciting is how it aligns perfectly with Pinterest’s current algorithm. We recommend publishing 5-25 fresh Pins per day to significantly increase your chances of creating viral content. The scheduler makes this volume not just possible but actually manageable for busy creators.
Why Use a Pinterest Scheduler?
Let’s be honest: manually posting to Pinterest at the volume you need for marketing results is like trying to water your garden with a teaspoon. It’s technically possible, but there’s got to be a better way, right?
Time-saving benefits are the most obvious advantage. Instead of interrupting your day multiple times to post Pins, you can dedicate one focused session per week to plan and schedule everything.
This batch approach not only saves time but often leads to better, more strategic content because you’re thinking holistically about your Pinterest presence.
Tailwind makes bulk scheduling Pins a breeze (which saves me so much time!), and they also have really great customer service. My current favourite feature is the ‘create’ feature, which allows you to make dozens of gorgeous new Pins in just a couple of clicks.
– Eb Garbano
Consistency equals visibility on Pinterest, and this is where automation truly shines. Pinterest research shows that over 60% of saves come from Pins over a year old, meaning your content has serious staying power – but only if you’re consistently feeding the algorithm with fresh content. A right Pinterest automation tool ensures you never miss posting, even during busy periods, vacations, or when life gets hectic.
The beauty of consistent posting extends beyond just staying visible. When you maintain a regular posting schedule, Pinterest’s algorithm begins to understand your content patterns and can better match your Pins to interested users. This creates a snowball effect where consistent posting leads to better engagement, which leads to more visibility, which leads to more traffic to your website.
Reduced manual effort also means reduced stress. No more scrambling to find something to post at the last minute or feeling guilty when you realize you haven’t been active on Pinterest in weeks. With the Tailwind Pinterest Scheduler, your Pinterest marketing runs smoothly in the background while you focus on other aspects of your business.
Key Features of the Tailwind Pinterest Scheduler
1. SmartSchedule
Here’s where things get really interesting. SmartSchedule is like having a Pinterest marketing expert analyze your audience’s behavior 24/7. Instead of guessing when to post (or relying on generic “best times” articles that don’t apply to your specific audience), this Pinterest scheduling tool actually studies when your particular audience is most active and engaged.
Recent data shows that the best time to pin isn’t the same for every account; it depends on your specific audience and content type. SmartSchedule creates a personalized posting schedule based on your account’s performance data. You can adjust the schedule to suit your individual preferences as well.
This feature eliminates the guesswork that kills so many Pinterest marketing efforts. You simply tell SmartSchedule how many times you want to post per day, and it handles the timing optimization. The result? More engagement, better reach, and ultimately more traffic to your website.
2. Drag-and-Drop Calendar
Visual planning is a game-changer for Pinterest marketing strategy. The Tailwind Pinterest Scheduler includes an intuitive drag-and-drop calendar that lets you see your entire posting schedule at a glance. Planning weeks of content becomes as simple as dragging Pins to different time slots.
This visual approach helps you maintain variety in your content mix, ensures you’re not over-posting similar content on the same day, and easily spots gaps in your schedule. You can also quickly adjust your strategy based on upcoming events, holidays, or product launches by simply moving Pins around the calendar.
The calendar view also helps with seasonal planning. You can schedule holiday content weeks in advance, ensuring your Pins go live at the perfect time to catch trending topics and seasonal searches.
3. Pin Drafting & Batch Scheduling
This is where the Tailwind Pinterest Scheduler really proves its worth for busy entrepreneurs. Instead of creating and posting Pins one by one throughout the week, you can dedicate a single focused session to batch create multiple Pins, write compelling descriptions, add destination URLs, and schedule everything at once.
The batch approach isn’t just more efficient; it often leads to better content quality. When you’re in a creative flow state, you can produce multiple high-quality Pins that work together cohesively. You can also maintain consistency in your messaging and visual style more easily when creating content in batches.
This Pinterest automation feature supports multiple image uploads, bulk editing of descriptions, and even the ability to schedule the same Pin to multiple boards with different timing. It’s like having a content production assembly line that actually makes your marketing more effective, not just more efficient.
Even better? Tailwind’s SmartPin technology takes the guesswork out of scheduling by automatically optimizing the timing of each Pin for maximum engagement. Instead of trying to guess when your audience is online, SmartPin schedules each Pin to go out at the best time for your account—based on real performance data. So you get the visibility you want without having to micromanage a calendar.
4. Interval Scheduling
One of the smartest features of the Tailwind Pinterest Scheduler is interval scheduling, which spaces out your Pins to multiple boards intelligently. This prevents your content from flooding your followers’ feeds while maximizing your reach across different board audiences.
Interval scheduling is particularly powerful for evergreen content that performs well across multiple relevant boards. Instead of posting the same Pin to five boards within minutes (which can look spammy), the scheduler can spread those posts across days or weeks, giving each post room to breathe and perform.
This feature is also fantastic for seasonal content that you want to resurface periodically. You can schedule holiday-themed Pins to post at strategic intervals leading up to the holiday, building momentum without overwhelming your audience.
5. Board Lists
Managing multiple Pinterest boards can feel like herding cats, but Board Lists bring order to the chaos. This Pinterest scheduling tool feature lets you create groups of boards for faster multi-board scheduling.
For example, you might create a “Recipe Boards” list that includes all your food-related boards, or a “Home Decor” list for all your interior design boards. When you want to schedule a Pin to multiple relevant boards, you can simply select the appropriate board list instead of hunting through dozens of individual boards.
Board Lists also help maintain organization as your Pinterest presence grows. Instead of dealing with an ever-expanding list of boards during scheduling, you can think strategically about board groups and schedule more efficiently.
6. Tailwind Create Integration
While not technically part of the scheduler itself, the integration between Tailwind Create and the Tailwind Pinterest Scheduler creates a seamless content creation and publishing workflow. You can design professional-looking Pins using Tailwind Create’s templates and immediately schedule them without switching between different tools.
The workflow becomes beautifully simple: design your Pin, optimize your description with target keywords, select your boards, and schedule — all within the same platform. No more juggling multiple tools or losing momentum switching between design and scheduling platforms.
7. Suggested Times + Analytics
Data-driven decisions separate successful Pinterest marketers from those who struggle to gain traction. The Tailwind Pinterest Scheduler provides detailed analytics about your posting performance, including which time slots generate the most engagement for your specific account.
These insights help you refine your SmartSchedule over time, identifying patterns in your audience’s behavior that you might never notice manually. You can see which days of the week perform best for different types of content, how spacing between posts affects engagement, and which boards drive the most traffic to your website.
The suggested times feature goes beyond just showing you data; it actively recommends schedule adjustments based on your performance trends. It’s like having a Pinterest marketing consultant providing ongoing optimization suggestions based on your real results.
8. Tailwind’s Browser Extension
Tailwind’s browser extension makes it easy to turn your own content into high-performing Pinterest Pins — without ever leaving your website.
The extension really shines when you’re pulling content from your own (or others’) site. Just click the extension while viewing a blog post, product page, or image, and Tailwind helps you instantly create a Fresh Pin with optimized scheduling, descriptions, and board selection — all without opening a new tab. It’s built for speed and strategy.
Pinterest Scheduler in Action: Real Use Case Example
Let me walk you through exactly how this looks in practice. Imagine you run a home organization blog and want to schedule a week’s worth of content every Sunday.
First, you’d batch create 15-20 Pins using Tailwind Create, focusing on your best-performing blog posts and seasonal organizing projects. You’d optimize each Pin description with relevant keywords like “small space organization,” “closet storage ideas,” and “decluttering tips.”
Next, you’d use Board Lists to quickly schedule each Pin to your relevant board groups — maybe “Organization Tips,” “Small Space Living,” and “Cleaning & Organizing.” The Tailwind Pinterest Scheduler would use interval scheduling to space these posts across your boards over several days.
SmartSchedule would automatically determine the best times to post based on when your audience is most active. Maybe that’s Tuesday and Thursday mornings for organization content, but weekend evenings for decluttering motivation posts.
The result? You spend two focused hours on Sunday and have a week’s worth of strategic Pinterest content automatically posting at optimal times. Your Pins get better engagement because they’re going out when your audience is paying attention, and you’re free to focus on creating new blog content and serving your customers during the week.
This approach aligns perfectly with current Pinterest trends. Research shows that the top 1% of Pins drive over 50% of all impressions and clicks, meaning consistent, strategic posting gives you more chances to create those breakthrough viral Pins that can transform your business.
How Tailwind Differs From Other Pinterest Tools
While several companies offer Pinterest scheduling, Tailwind stands out for some important reasons that directly impact your marketing success.
Pinterest partnership and reliability matter more than most people realize. As one of Pinterest’s first three API developer partners, Tailwind has deep integration with Pinterest’s systems and advance knowledge of platform changes. This isn’t just about bragging rights; it means more reliable posting, better feature compatibility, and faster adaptation to Pinterest updates.
Recent data shows that Pins scheduled through Tailwind were up to 54% more likely to drive high traffic volumes compared to Pins published directly on Pinterest or through other tools. While this likely reflects Tailwind users following best practices rather than the platform giving scheduled Pins a boost, it demonstrates the real-world effectiveness of Tailwind’s approach.
Smarter automation sets Tailwind apart from basic scheduling tools. While other platforms might let you schedule posts at set times, the Tailwind Pinterest Scheduler actively optimizes your posting strategy based on your account’s performance data. It’s the difference between a simple timer and an intelligent marketing assistant.
Visual planning tailored for Pinterest makes a huge difference in content strategy effectiveness. Pinterest is inherently visual, and Tailwind’s interface reflects that reality. You can see your Pins, plan your content mix visually, and make strategic decisions based on how your feed will actually look to followers.
The platform also stays ahead of Pinterest trends and algorithm changes. When Pinterest shifted away from Idea Pins or when new features like Shopping recommendations launched, Tailwind users had guidance and tools to adapt quickly rather than scrambling to figure out new best practices.
Is Tailwind’s Pinterest Scheduler Right for You?
The Tailwind Pinterest Scheduler shines brightest for creators and businesses who understand Pinterest’s potential but struggle with the time commitment required for success.
Bloggers find tremendous value because Pinterest can become their largest traffic source with consistent effort. Food bloggers, DIY creators, lifestyle bloggers, and anyone with visual content can turn Pinterest into a traffic-generating machine with the right scheduling strategy.
E-commerce businesses especially benefit from Pinterest’s shopping-focused evolution. Recent research shows that Fashion, Decor, and Beauty content is particularly strong on Pinterest currently, making this an ideal time for product-based businesses to invest in Pinterest marketing.
Small business owners who wear multiple hats love the time-saving aspects. When you’re running customer service, handling fulfillment, and managing marketing all yourself, having Pinterest content run automatically in the background is incredibly valuable.
Content creators building their personal brand find that consistent Pinterest presence builds authority and drives traffic to their other platforms. The scheduler helps maintain visibility without Pinterest marketing consuming all their time.
The tool makes less sense for businesses with very minimal visual content, those targeting audiences that don’t align with Pinterest’s demographics, or companies that prefer completely manual, spontaneous social media approaches.
In terms of investment, Tailwind offers both free and paid plans. The free plan lets you test the Pinterest scheduling tool with limited Pins per month, while paid plans unlock full scheduling capabilities, analytics, and advanced features like SmartSchedule and Board Lists.
How to Get Started
Getting started with the Tailwind Pinterest Scheduler is straightforward, but a few strategic steps will set you up for long-term success.
First, create your Tailwind account and connect your Pinterest Business account. If you don’t have a Pinterest Business account yet, convert your personal account or create a new business account — this is essential for accessing Pinterest’s full feature set and analytics.
During onboarding, spend time setting up your Board Lists thoughtfully. Group your boards by topic, audience, or content type in ways that will make scheduling decisions easier down the road. This small upfront investment saves significant time later.
Configure your SmartSchedule based on your capacity and goals. If you’re just starting, begin with 3-5 posts per day and adjust upward as you build momentum. Remember, Pinterest rewards consistent posting with better distribution, so it’s better to start with a sustainable schedule than to burn out trying to post too frequently.
Take advantage of Tailwind’s educational resources, particularly the Pinterest Marketing Hub, which provides ongoing best practice guidance as Pinterest’s platform evolves.
Consider starting with a batch of evergreen content that you can schedule across several weeks. This gives you time to learn the platform while ensuring consistent posting during your learning curve.
Final Thoughts
Automate, Optimize, Grow with Tailwind
Pinterest marketing doesn’t have to consume your entire day or feel like another overwhelming task on your endless to-do list. The Tailwind Pinterest Scheduler transforms Pinterest from a time-consuming manual process into a strategic, automated growth engine for your business.
The beauty of Pinterest lies in its longevity; unlike other social platforms where content disappears quickly, your Pins can continue driving traffic and engagement for years. With the right scheduling strategy, you’re not just posting content — you’re building a library of assets that work for your business around the clock.
The Tailwind Pinterest Scheduler removes the barriers that prevent most businesses from succeeding on Pinterest: time constraints, posting inconsistency, and guesswork about optimal timing. Instead of hoping your Pinterest marketing works, you can implement proven strategies that successful pinners use to drive real business results.
Whether you’re a blogger looking to increase traffic, an e-commerce business wanting to reach new customers, or a service provider building brand awareness, Pinterest offers unique opportunities for growth. The Pinterest automation capabilities of Tailwind ensure you can capture those opportunities without sacrificing time from other important business activities.
Start scheduling your Pins today with Tailwind and discover how strategic Pinterest marketing can transform your business growth. Your future self will thank you for taking this step toward more effective, efficient Pinterest marketing.
The post Tailwind Pinterest Scheduler: Complete Overview & Features appeared first on Tailwind Blog.
