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Home Google Marketing

Stephen Curry partners for special edition Fitbit Air

Josh by Josh
May 9, 2026
in Google Marketing
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Stephen Curry partners for special edition Fitbit Air


“It has been pretty special to be able to design my own band,” Stephen said. “It’s stylish, wearable, sleek and minimal at the same time. You almost kind of forget about it when you’re working out.”

Eagle-eyed fans will also notice details unique to Stephen. His signature tag with #LockIn mantra and number 30 appear subtly on the underside of the special edition band.

The Special Edition is the Performance Loop band in muted, elegant rye brown and a pop of game-day orange. It features a unique water-resistant coating and a raised interior print inspired by athletic racing stripes specifically engineered to increase airflow during high-intensity movement.

You’ll see Stephen appear in a new Google Health campaign to inspire people to start a new relationship with their health, wearing his Fitbit Air Special Edition.

The Google Fitbit Air Special Edition is available for pre-order starting today, and will be on-shelf in the US May 26 for $129.99 and comes with a three month trial subscription to Google Health Premium.



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