Real estate brochure marketing might not be the first thing you think of when considering how to market yourself.
But is it worthwhile? We believe so! Here’s why.
In today’s digital-centric landscape, online marketing undoubtedly holds sway, offering rapid reach and engaging multimedia content. However, the enduring impact of physical materials should not be overlooked.
For both commercial and residential real estate, the delivery of a well-crafted marketing brochure can serve as a pivotal moment in the buyer’s journey. It provides a tangible representation of the property, fostering a deeper connection and engagement.
In many cases, holding a property or acreage brochure in hand can elevate interest and drive action in ways that digital content alone cannot achieve.
Why choose physical mail for your real estate marketing?
Traditional printed mail marketing has some advantages over online advertising. While we highly recommend marketing your real estate business online, adding physical mail to your repertoire can really boost your reach and increase your business.
Brochures are tangible, and they’re there to stay. Unless someone physically throws it away, it hangs around reminding them every time they walk past it. Unlike social media algorithms, a brochure isn’t just going to fade into the crowd.
Top 4 reasons real estate brochure marketing works
1. No distractions
Real estate brochure marketing is easier to read than digital ads, because there aren’t any distracting ads or notifications from other apps. Instead of having a bunch of different things to look at, you really only have the piece of paper in front of you.
In most cases, people are going to skim through the content on the web. Most of the information is dismissed, if they even take it in at all! On the other hand, beautifully presented and professionally printed brochures have a tendency to linger.
Your reader is able to pick up the brochure and easily find the information they’re looking for, even if they’re skimming through it.
Without all the distractions, the information is easier to absorb and your prospective client will be able to make an informed decision.
If they’re interested in the listing, they’ll also be reminded of it every time they glance at your brochure. No getting lost in a bookmarks folder!
2. Highly cost effective
Real estate brochure marketing is a cost effective way to get personalised campaigns to 100s or 1000s of prospective buyers in specific suburbs with targeted letterbox distribution.
It’s quick and easy to create a brochure and should be incorporated with your digital marketing campaign. This will provide you with a well-rounded direct mail campaign that will maximise your return-on-investment.
3. Can contain more information
Unlike digital marketing campaigns, which limit how many words and images you can use, printed brochures allow you plenty of space for valuable information – particularly useful when you need to not only showcase a property photography, but provide essential floorpans and information.
You’ll have plenty of room to showcase all the best parts of the new property listing that will help attract prospective buyers.
4. Easy to read & share
Real estate brochure marketing is one of the best ways to spread the news about a new listing! Prospective buyers are able to read it at their leisure and share it with their spouse or friends.
It acts as a bit of a teaser, encouraging people to come and view the listing. Better yet, they’ll be able to pull it out and look at it when it comes to making important decisions.
On the other hand, if they aren’t in the market right now but know someone who is, it’s easy to stick into a handbag and pass on to interested parties.
What to consider when designing great real estate brochure marketing
Creative
If you’re not really the creative type, real estate brochure design design may be a little intimidating! However, this is where you can really have fun with it and stand out from the competition.
Brochure size, shape, colours, and design can all be used to catch the eye of readers. Remember, you’ve got to get their attention before you can expect them to follow your CTA.
The creative nature of a printed brochure also gives you the freedom to adapt and respond to the needs of your business, so that you can pair potential clients with their dream home.
The best real estate brochure designs create curiosity and entice the reader to keep reading. Creative real estate brochure ideas will always get more attention than your standard design!
There are two elements you’ll need to pay attention to: your design and your content. Ultimately, your design should catch their eye, and your content should show them everything they want to know about the property you’re advertising.
Decide on your content
Content needs to include photos and text, which need to complement each other.
Don’t simply list features in your real estate brochure marketing; instead, express to the reader why these features are beneficial. For example, instead of saying “large kitchen” and leaving it there, say something like: “Spacious kitchen, ideal for family baking days”.
Cater these benefits to your target audience, and you’ll capture imaginations and find yourself with more interested buyers than you expect.
Choose your layout
Once you have an idea of words, you need to choose the paper design it’s printed on.
Again, tailor this to your target market. A funky-shaped design may be appropriate for some, but luxury real estate brochure design may call for something more elegant.
Also, make sure the design you pick works nicely with your content. If it’s difficult to see how your content will fit onto a particular design, it may not be the right one.
Craft a strong CTA
Once you’ve captured the reader’s attention and painted a picture of them living in the home, you need to finish off with a strong and consistent call to action across your real estate marketing.
Don’t assume that they’ll know what to do. In fact, the more direct you can be, the better! Tell them exactly what to do next; “Give us a call to enquire”, “Book a house tour”, or “Visit our website to view similar properties” are good choices.
Don’t forget contact details!
Once you’ve added a compelling CTA, don’t forget to give them the exact info they need to do just that. A phone number, website, or other way of contacting you is necessary to create those connections.
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