New Creative Workflow Replaces Flexible Format

Good riddance, Flexible Format!

Flexible Format is going away and being replaced by the new creative workflow.

This is a very good thing.

The Problems with Flexible Format

Look, I definitely used Flexible Format over the years, but it created so much frustration. You couldn’t customize creative by placement or alter the text by creative.

And most importantly, there was no transparency into how each creative variation performed. None of the breakdowns by creative worked.

New Creative Workflow as the Solution

The new creative workflow allows us to submit up to 10 images and videos for a single ad. Just like Flexible Format.

But unlike Flexible Format, this new workflow allows us to customize just about everything. Provide three aspect ratios by creative.

Customize the text and URL destination by creative.

Add or remove placements by creative.

And most importantly, there’s a new creative breakdown for this workflow.

It generates separate rows for each creative variation used. Not just the different images and videos, but the aspect ratio.

The new creative workflow is a huge step forward for advertisers, who won’t miss Flexible Format when it’s gone.