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It is a season of customer recognition for MoEngage!
After being named a Customers’ Choice Vendor in the 2025 Gartner Peer Insights(
) Voice of the Customer for Multichannel Marketing Hubs Report a couple of months back, I am proud to announce that MoEngage is the only vendor recognized as a Customers’ Choice in 2025 Gartner Peer Insights Voice of the Customer for Email Marketing.
I firmly believe our customers’ recognition of MoEngage validates our platform’s enterprise readiness and the trust the top global consumer brands put into MoEngage to power their customer engagement.
How does MoEngage compare to other vendors?
The Voice of the Customer report transforms customer reviews on Gartner Peer Insights into actionable insights that help brands make better software buying decisions. Vendors are placed into four quadrants based on ‘User Interest and Adoption’ and ‘Overall Experience’ scores derived from verified peer reviews.
According to the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing, MoEngage is the only vendor with customer scores that meet or exceed the market average for ‘User Interest and Adoption’ and ‘Overall Experience’. MoEngage’s “Willingness to Recommend” score of 97% based on customer ratings is the highest of all vendors included in the report.
What do customers think about the MoEngage platform?
I was eager to see what the top global consumer brands think about MoEngage, and when I stumbled upon the ratings and reviews MoEngage had from customers on Gartner Peer Insights, I was ecstatic!
With the launch of our recent migration program, MoUpgrade, brands can seamlessly switch their Customer Engagement vendor to MoEngage in a matter of weeks, and this sentiment has been well reflected in customer ratings.
MoEngage’s customers have highly rated our ‘Service & Support’ and ‘Integration & Deployment’, closely followed by our ‘Product Capabilities’ and ‘Evaluation & Contracting’.
What do marketers say about MoEngage’s Email Marketing capabilities?
In the last 12 months, 65 customers from different verticals, such as Banking, Financial Services, Retail, E-commerce, Travel & Hospitality, Media & Entertainment, and more, from across the world have shared their love for MoEngage on Gartner Peer Insights. Here’s what they have to say:
“Simple Yet Powerful Segmentation Fuels Better Email Engagement!”
You can read the full review on Gartner’s website here.
“Exploring the Data-Driven Efficiency of MoEngage Campaigns”
You can read the full review on Gartner’s website here.
“New MoEngage Features Enhance Personalization and Email Creation”
You can read the full review on Gartner’s website here.
How Can MoEngage Help Your Brand Grow?
With strong data ingestion and management capabilities, analytical prowess, cross-channel automation, and proprietary AI, MoEngage unifies promotional and transactional communication into a single unified messaging hub – all without compromising your or your customers’ data.
1. A Unified Messaging Hub for all communications
After the launch of MoEngage Inform, brands can now use a single platform to send both critical, timely alerts (such as OTPs, password reset emails, security alerts, and more) and promotional communication (over email, SMS, push notifications, WhatsApp, and more) to their customers.
Brands can use MoEngage’s Smart Recommendations to dynamically add information about relevant products (based on likes, interests, items purchased together, and more) to their emails to drive first-time or repeat purchases. With 100+ email built-in templates and an easy-to-use drag-and-drop email editor, marketers can reduce their email campaign go-live times by hours.
We’ve also recently launched Gmail Annotations to help brands improve their open rates and conversions from email campaigns. This feature, paired with our existing capabilities to send AMP emails, helps brands increase RoI from their Email Marketing efforts.
2. Superior Segmentation and Data Management capabilities
MoEngage is a warehouse-native Customer Engagement platform. Top global brands quite often host first-party data in data warehouses or lakes like Snowflake, Google BigQuery, Databricks, Amazon Redshift, and Azure Synapse. Brands can use MoEngage to build microsegments and email lists in real-time using this first-party data without moving any data to MoEngage.
Our zero-copy mechanism ensures your brand always sends out relevant communication, reducing unsubscribe rates, increasing engagement, and improving brand loyalty, without copying any data to MoEngage.
Marketers can tap into MoEngage’s Segmentation Suite to create real-time customer segments based on likes, interests, affinity, RFM scores, and propensity to convert or churn. This helps brands send email communication based on a customer’s journey and behavior on their platform, from onboarding to first purchase, repeat engagement, and prevention of churn.
3. Purpose-built AI for Marketers
Brands can use MoEngage’s AI technologies – Merlin AI and Sherpa – to reduce campaign go-live times and improve the efficiency of their email campaigns.
Merlin AI is a generative AI engine that helps marketers create content (email copies or subject lines) and creatives within minutes. The best part? Merlin learns from your past campaigns to improve its copies, whether it is to avoid specific keywords or optimize the tone, based on your conversion goals.
On the other hand, Sherpa is an optimization engine you can use to improve conversion rates across the Customer Lifecycle. It learns from customer behavior to predict the best time to send campaigns, the best channels to communicate with your customers, and dynamically select the most optimal path to conversion in a customer journey. Top brands also use Sherpa to run various A/B/n tests.
4. Enterprise-grade Data Security & Privacy
At MoEngage, we take data privacy extremely seriously. Thanks to our patented technology on PII Tokenization, email marketers can send campaigns without the risk of exposing any PII information about either their customers or themselves. Paired with team management, access role features, and our various certifications, we ensure concerns about data security do not hold you back from delivering delightful customer experiences.
About Gartner Peer Insights
Gartner Peer Insights “Voice of the Customer” report consolidates verified customer reviews on its Peer Insights portal and categorizes vendors based on User Interest and Adoption, and Overall Experience.
Gartner, Peer Insights, and The Gartner Peer Insights Customers’ Choice badge are trademarks of Gartner, Inc., and/or its affiliates, and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product, or service depicted in this content, nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
References:
- Gartner, Gartner Peer Insights ‘Voice of the Customer’: Email Marketing, Peer Contributors, July 2025.
- Gartner, Gartner Peer Insights ‘Voice of the Customer’: Multichannel Marketing Hubs, Peer Contributors, 13 May 2025.
The post MoEngage is the only vendor recognized as a Customers’ Choice in the 2025 Gartner Peer Insights™ Voice of the Customer for Email Marketing Report appeared first on MoEngage.
