From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar, Group Chief Financial Officer, and Dato’ Sri Khairussaleh Ramli, President & Group Chief Executive Officer, at Maybank’s ROAR30 strategy launch on 20th January 2026.
Charting a course for the next half-decade, Maybank’s new ROAR30 strategy marks an evolution of its corporate purpose. The framework focuses on three strategic priorities: reinforcing its “Humanising Financial Services” mission via values-driven offerings, building businesses at scale to claim leadership positions, and strengthening its foundation to future-proof Maybank.
Inside ROAR30: Maybank’s Five-Year Leap Toward a 14% ROE
According to the company, the ROAR30 aims to deliver stronger, sustainable growth, targeting a return on equity (ROE) of 13-14% by 2030. Improvements in other key metrics include delivering a net interest margin (NIM) of >2.05%, a cost-to-income ratio (CIR) of ≤47% and a CASA ratio of >41%.
The purpose of Humanising Financial Services is to deliver value-based offerings and achieve three primary objectives: delivering exceptional experiences to customers, impacting society positively, and powering the real economy.
Leveraging ASEAN’s growth in wealth, trade, and Islamic Finance, Maybank’s second pillar focuses on scaling four core businesses to capture this expanding market:
1) global Islamic finance institution
2) regional wealth management
3) regional transactions and payments bank
4) regional corporate and investment bank.
The third, to build a Maybank to last, intends to further enhance its foundation by focusing on three core areas: cultivate an enviable workforce, culture, and organisation; harness the full potential of technology, data, and artificial intelligence; and optimise productivity and capital allocation to drive performance.
To future-proof the Group, Maybank’s third pillar focuses on building a high-performance culture, leveraging AI and data, and optimising capital to ensure the bank remains resilient and competitive for the long term.
From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar, Group Chief Financial Officer, and Dato’ Sri Khairussaleh Ramli, President & Group Chief Executive Officer, at Maybank’s ROAR30 strategy launch on 20th January 2026.
Maybank Strategy Shift: From M25+ to the Ambitions of ROAR30
Dato’ Sri Khairussaleh Ramli said that ROAR30 is integral in driving Maybank’s capabilities and performance to better serve its customers and other stakeholders beyond 2030.
“Following the completion of M25+, the new five-year strategy reinforces Maybank’s purpose, with a focus on delivering shareholder value through continued improvement in ROE. Now is the time under ROAR30 to supercharge growth by building our businesses at scale as we aim to capitalise on ASEAN’s growing significance.”
“Through our proven track record, we see our home markets of Malaysia, Indonesia, and Singapore to be key drivers of growth and profitability, through their respective unique offerings. Beyond our home markets, we will connect our regional footprint via a coherent network strategy to support our clients wherever they go. In strengthening our foundation, we endeavour to future-proof the organisation, shape mobile workforce with a transformative mindset and culture, encourage continuous learning, implement technology modernisation, as well as optimise productivity and financial performance. Ultimately, Maybank via ROAR30 aims to ensure meaningful impact and sustainable values creation for all stakeholders, including our customers, communities, and the economies we serve.”
A New Era of Humanised Finance
The launch of ROAR30 marks a decisive turning point for Maybank. By bridging the gap between ambitious financial targets—specifically an ROE of 13-14%—and a revitalised commitment to “Humanising Financial Services,” the Group is setting a new benchmark for banking in ASEAN. As the region’s prominence grows, Maybank’s focus on values-based offerings, scalable growth, and a future-proof foundation ensures it will not only compete but lead. Ultimately, ROAR30 is a blueprint for a resilient, purpose-driven institution that is firmly built to last.
For further reading and the full statement, visit the official announcement here: Maybank ROAR30 Strategy Launch
