SFMOMA’s exhibition Matisse’s Femme au chapeau: A Modern Scandal stages the 1905 debut of Matisse’s Femme au chapeau at the Salon d’Automne in Paris. At the time, the painting shocked audiences with its radical use of non-naturalistic colors and wildly expressive brushwork.
Matisse’s departure from convention started a new movement called Fauvism — the work of “wild beasts.” Matisse had an expansive imagination, inviting viewers into boldly rendered subjects unbound by the limits of reality.
Today, that same spirit of boundary-breaking is embraced through a partnership between SFMOMA and Google Arts & Culture. Moving beyond the confines of the canvas, our latest collaboration uses Google AI to allow audiences to step directly into Matisse’s world, immersing themselves in imagined environments that bring his radical vision to life.
Experiment: Matisse: The Wild Palette
As detailed by Google Arts & Culture Lab, the experiment Matisse: The Wild Palette uses Veo to animate four early Matisse works from SFMOMA’s collection including Femme au chapeau. Developed in close collaboration with SFMOMA’s curatorial and education teams, the AI-generated animations invite audiences to venture beyond the canvas. The experience is layered with educational depth, offering interpretive insights that guide visitors through the history, technique, and sometimes-scandalous backstory related to the works.
