Today’s B2B buying journeys are anything but linear. Decision makers don’t follow a straightforward path—instead, they engage in anonymous research, revisit priorities, and collaborate with multiple stakeholders in a non-sequential way. Because of this complexity, simply generating leads is no longer enough; marketing and sales teams need to work in sync, using precise, actionable data to engage the right accounts at the right time.
The key to unlocking this level of coordinated engagement? Better account intelligence.
With real-time insights into buyer behavior, revenue teams can replace guesswork with precision, align efforts, and drive more efficient, high-impact engagement. Which is why, we partnered with ZoomInfo to empowers both teams to move beyond volume and focus on delivering timely, relevant engagement that aligns with where each buyer is in their unique journey.
Smarter B2B Engagement with Madison Logic + ZoomInfo
Through Madison Logic’s new strategic partnership with ZoomInfo, sales teams now have access to the same high-quality, real-time insights that marketing does about their in-market buyers. This exclusive collaboration brings together two of the most powerful solutions in B2B to bridge the gap between go-to-market teams, helping them work faster, target smarter, and drive more measurable pipelines—with the right message, at the right time, on the right channel. Here’s how.
Close the Gap Between Marketing Engagement Data and Sales Outreach
In many B2B organizations, marketing and sales still operate from separate playbooks, which creates missed opportunities and inefficiencies. Marketing teams have visibility into valuable engagement signals—such as which accounts are actively researching solutions, consuming content, or interacting with digital campaigns—but these insights often remain siloed or delayed before reaching sales. As a result, sales teams may be working off outdated or incomplete information, causing them to miss the optimal window for outreach.
This disconnect not only slows the sales cycle but can also frustrate buyers who receive untimely or irrelevant communications. Without a unified view, marketing may continue to nurture accounts that sales isn’t aware are already ready to engage, while sales might be blindly pursuing accounts that have lost interest.
Better account intelligence with Madison Logic and ZoomInfo bridges this divide by delivering shared, real-time data that aligns marketing and sales efforts. When both teams have access to the same dynamic insights, sales reps can prioritize outreach based on current buyer behavior and demonstrated intent, ensuring conversations happen at the moment interest peaks. Meanwhile, marketing can quickly adjust campaign messaging and tactics to support sales’ outreach, maintain engagement, and fill the funnel with well-qualified opportunities.
With Madison Logic and ZoomInfo, this seamless flow of information creates a coordinated, responsive approach to account engagement—closing the gap between knowing where interest exists and acting on it effectively. Ultimately, this alignment accelerates deal velocity, improves conversion rates, and builds stronger relationships with buyers who feel understood and valued throughout their journey.
Gain a Clearer View into Prioritized Actions Across All Touchpoints
B2B buyers interact with your brand across a complex network of channels—email, digital ads, website visits, events, social media, and more. Each touchpoint generates valuable signals, but without a unified system to aggregate and analyze this data, teams often struggle to know where to focus their time and resources. Fragmented reports and disconnected tools can leave sales and marketing guessing about which accounts are truly ready for engagement, and which require more nurturing.
The Madison Logic and ZoomInfo collaboration consolidates these disparate data points into a comprehensive, prioritized view that highlights where the greatest opportunity lies. This means teams can quickly identify high-potential accounts showing clear buying signals, understand which roles within those accounts are most engaged, and determine the channels and content resonating best. Armed with this clarity, marketing and sales can coordinate targeted outreach and tailor messaging to the unique context of each account’s journey.
This prioritized approach reduces wasted effort and ensures that teams are aligned on where to invest their energy—turning data overload into actionable insights and maximizing the impact of every interaction.
Deliver a More Connected Buyer Experience
Today’s B2B buyers expect personalized, seamless experiences that help them make informed decisions without unnecessary friction. When marketing and sales teams act on shared, real-time account intelligence, they create a more connected, buyer-centric journey—one that anticipates needs and delivers relevant information exactly when it’s needed.
Rather than bombarding buyers with repetitive or irrelevant messages, joint Madison Logic and ZoomInfo clients can coordinate to deliver timely content and conversations that reflect where the buyer is in their decision-making process. This unified approach fosters trust and positions your organization as a helpful partner, not just a vendor.
By streamlining engagement and removing redundant outreach, Madison Logic and ZoomInfo reduce buyer fatigue and accelerate progression through the sales funnel. The outcome is a more efficient, enjoyable experience for buyers—and stronger, longer-lasting relationships that translate into higher win rates and faster revenue growth.
Break Down Silos and Drive Better Results with Madison Logic + ZoomInfo
As B2B buying journeys become increasingly complex, smarter engagement requires smarter data. By closing the divide between marketing and sales, we’re helping revenue teams gain a clear view of prioritized actions and create a unified buyer experience that not only accelerates pipeline velocity but also builds stronger, more trusted relationships. Investing in better account intelligence isn’t just a competitive advantage—it’s essential to meeting the evolving expectations of today’s B2B buyers and driving sustainable revenue growth.
Ready to unlock smarter, more connected buyer engagement? Let’s talk to learn how Madison Logic and ZoomInfo can help you activate better account intelligence, drive full-funnel engagement, and accelerate your path to revenue.
