When Jennifer Haack joined Jimdo as Head of Social Media & Community, she faced a huge challenge: build a social media department from scratch. But with manual processes and no centralized system, scaling quality content seemed almost impossible. Fortunately, her team turned to the Agorapulse social media management tool. By implementing Agorapulse, Jimdo’s team doubled its content output while it established professional workflows. The result was an elevated social media presence.
Meet the Brand Behind the Success
Jimdo is a website builder focused on empowering self-employed professionals and freelancers. More than just providing tools, Jimdo enables entrepreneurs the freedom to focus on their business, and Jimdo handles the technical aspects of their online presences. That mission carries through to their social media strategy, where they prioritize sharing content that helps their audience succeed.
Before implementing Agorapulse, Jennifer’s team was operating without a dedicated social media management system.
“When I started, there wasn’t really a social media team,” Jennifer recalls. “I kind of built the social marketing and community department.”
The lack of proper tools meant everything was done manually. That led to an environment ripe for potential errors. Plus, maintaining consistency or transparency across departments was practically impossible.
Jennifer knew implementing the right tool would be crucial for Jimdo’s success. After she tested such platforms as Buffer, Hootsuite, and some AI-focused solutions, she felt frustrated. Many tools were either too AI-driven, which could potentially compromise content quality. Other social media management tools had counterintuitive interfaces that would be difficult for team members to master. Some lacked essential features, and others seemed to create more problems than they solved.
The Agorapulse Advantage
“For me, the functionality and intuitiveness of the tool was really important,” Jennifer says.
Agorapulse stood out by offering an intuitive, visual interface that made sense for the social media team and for everyone who needed to interact with their social content. The platform’s robust collaboration features and easy-to-use approval workflows provided the perfect foundation for building Jimdo’s new department.
Transformative Results
Within six months of implementing Agorapulse, Jennifer saw that the transformation was clear. Jimdo went from publishing two to three posts per week to consistently delivering five to six high-quality posts weekly. But the impact went beyond just numbers. The team achieved a new level of consistency in their brand storytelling and had improved reach and engagement across all their platforms.
Beyond the Numbers
The benefits extended far beyond just content output.
“We are a lot better at collaborating with other departments or other teams just because we have a better plan,” Jennifer says. “We’re able to execute more professionally and give more transparency in what’s going on.”
That increased visibility, backed by comprehensive reporting, has helped the social media team establish itself as a strategic asset within the organization.
Looking to the Future
As Jimdo continues to grow its online and offline communities, they’re exploring additional Agorapulse features to enhance their social listening capabilities and better engage with their community of entrepreneurs across Germany. The partnership between Jimdo and Agorapulse continues to evolve, supporting the company’s mission to empower self-employed professionals.
Words of Wisdom
Jennifer’s advice for others considering Agorapulse: “Test it out! It’s a very solid tool that definitely serves all the purposes we have for it, and there’s even potential that’s untapped that we’re not using yet.”
Ready to transform your social media management? Like Jimdo, you can double your content output while you bring organization and clarity to your social media efforts. Start your free trial of Agorapulse today and discover how the right tools can elevate your social media presence.
Want to see how other brands are transforming their social media with Agorapulse? Check out more success stories.
