It’s Time for a New Conversation About Social Media Marketing

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For years, I’ve written and spoken about the tactics, strategies, and platforms that define social media marketing. I’ve celebrated the wins, analyzed the trends, and helped thousands of you navigate this ever-changing landscape. But lately, I’ve felt a shift.

It feels like the conversation has gotten… stuck.

The Challenges Every Social Media Manager is Facing

We’re stuck talking about fleeting algorithm hacks instead of sustainable strategy. We’re stuck on a content treadmill that values quantity over quality, leading to widespread burnout. We’re stuck defending our work instead of confidently demonstrating its value.

I believe we, as practitioners and industry leaders, are ready for a different kind of conversation. And I’ve been working on a new way to have it.

That’s why I’ve been pouring my energy into creating a new home for this conversation. A place where we can get past the noise and focus on what truly moves the needle.

A New Home for a Better Conversation

And today, I’m so incredibly proud to announce it: welcome to the Social Pulse Podcast.

This isn’t just another marketing podcast. It’s a new weekly show, produced with my team at Agorapulse, built specifically for the social media managers and practitioners in the trenches. It’s our answer to the challenges we all face.

What to Expect: Your First Four Episodes

To give you a taste of what we’ll be tackling, we’re launching with four powerful episodes right out of the gate:

The Practical Professor: Turning Social Media Students into Strategic Professionals

I sit down with the brilliant Professor Karen Freberg to discuss how we can better prepare the next generation of marketers for the real world.

Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach

The legendary Jenn Herman joins me to cut through the myths and share what’s actually driving sustainable organic growth on Instagram right now.

The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue

Brooke Sellas of B Squared Media reveals how to find and leverage the revenue opportunities hiding in your everyday social media conversations.

How Poor Video Quality Is Sabotaging Your Social Media Success

Video expert Luria Petrucci breaks down why “good enough” video is no longer good enough, and how it might be costing you sales.

This show is my commitment to providing you with the clarity and confidence you need to excel. It’s the conversation I’ve wanted to have for years, and I’m so excited to finally be able to share it with you.

And that’s just our launch lineup to get things started. We’re just getting warmed up.

In the coming weeks, I’ll be sitting down with titans of the industry like AJ Wilcox, Amanda Robinson, Christopher Penn, Jon Loomer, Neal Schaffer, Marley Jaxx, and Goldie Chan, plus leaders from innovative brands like HighLevel, Visme, and Pictory.

This show is all about bringing you the most valuable, actionable conversations possible, week after week.

How to Listen and Join the Conversation

I’m so excited to finally share this new project with you. If you’ve found value in the content here at The Social Media Hat over the years, I know you’re going to love the conversations we’re having on the Social Pulse Podcast.

Here are the best ways you can tune in and support the show:

1. LISTEN to the first four episodes right here on this page!
2. SUBSCRIBE on your favorite platform so you never miss a future episode. We’re live on Apple Podcasts, Spotify, YouTube, and everywhere else you enjoy great podcasts.
3. LEAVE A RATING & REVIEW! If you enjoy the show, leaving a quick rating and a one- or two-sentence review on Apple Podcasts or Spotify is the single best way to help others discover it. It would mean the world to me.

Thank you again for being on this journey with me. Let’s start this new conversation.

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