Stay consistent and be deliberate.
The smartest way to build visibility on LinkedIn is by showing up where the brands you want to reach can actually see you.
“Be proactive,” said Jayde Powell, creator and marketing strategist. “Tag brands you want to work with. Comment on their posts. Show up in their notifications.”
Speaking at the Communications Boot Camp Virtual Conference, Powell broke down how she uses visibility tactics to spark partnerships, earn speaking opportunities and grow her presence on the platform.
Show up where it matters
Before pitching anything, Powell said she focuses on engaging with brands by commenting on their posts, tagging them in her own posts, and sharing how a brand tie directly into her expertise.
One example of this is a recent partnership with Canva. Powell had been a longtime user of the design tool, but never worked with them.
To get noticed, Powell posted a playful video about designing her nail art using Canva’s color palettes, tagged the brand and continued jumping into the comments of Canva’s creator spotlights and product updates.
“I wanted them to see my name more than once,” she said. “You have to give brands a reason to remember you.”
This tactic paid off when Canva reached out with an official partnership.
“It’s about being findable,” she said. “People can’t hire someone they’ve never seen.”
Consistently post to build recognition
Once she’s on a brand’s radar, Powell posts regularly, at least three times a week.
She focuses on topics she can talk about “for hours,” she said. This includes social media strategy, the creator economy and entrepreneurship.
Powell then rotates in themes like AI tips or pop-culture moments. Her content spans text posts, memes, carousel explainers and Lives, she said.
She cautions that content should feel genuine to a person’s core values and goals. If something doesn’t feel natural, it’s easy to spot, she said.
“If you hate video, don’t make video,” she said. “Formats don’t matter as much as consistency.”
Measure and adjust
Every week, Powell studies how her posts perform. She’s less concerned with impressions, focusing instead on who’s seeing them. Powell then adjusts her content based on who she’s reaching.
“LinkedIn shows you exactly who’s watching whether its founders, CMOs or recruiters,” she said. “That tells you whether you’re speaking to the right room.”
When she noticed more executives engaging with her thought-leadership posts than her trend humor, she shifted her balance of content from daily memes to posts that unpacked the “why” behind digital behavior.
The result of this effort was more inbound consulting requests and more brand inquiries, she said.
This intentional feedback loop is how Powell stays up to date on what kinds of content people are seeking, she said.
At the end of the day, being visible is about being deliberate, Powell said.
“Show up before people are looking for you. Make yourself easy to find,” she said.
To learn even more tips about social media strategy, head over to view this presentation and more at Ragan Training here.
Courtney Blackann is a communications reporter. Connect with her on LinkedIn or email her at courtneyb@ragan.com.
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