Hublot announces Jung Kook as new global Ambassador. Image source: Hublot
In a significant bridge between luxury horology and global pop culture, Hublot has officially named Jung Kook—the solo powerhouse and member of BTS—as its newest Global Brand Ambassador. The partnership, unveiled in Seoul, marks a strategic ‘fusion’ between two disruptors: a watchmaker that reinvented Swiss tradition and an artist who redefined the pulse of modern music.
“From the first fusion of gold and rubber in 1980, to the shockwave of the Big Bang in 2005, and now the reinvention of the Big Bang Original Unico, Hublot has turned innovation into identity. Jung Kook mirrors that same spirit: blending genres, creativity, emotions, and instinct. The collaboration is not a coincidence; it is a convergence. Both the artist and Hublot go back to their origins, carrying with them the unmistakable DNA that makes them stand apart.”
Speaking about the groundbreaking partnership, Jung Kook expressed, “Performing Dreamers at the FIFA World Cup in 2022, with Hublot as Official Timekeeper of the competition, was a moment where time and music felt connected. Now, collaborating with Hublot feels like that moment coming full circle. I’ve always admired the brand’s confidence, its craftsmanship, its way of creating its own path.”
Julien Tornare, Hublot CEO, affirmed, “Jung Kook is one of the most influential artists of his generation. His precision, his passion, and his willingness to push boundaries reflect the very spirit of Hublot. Just as we continuously rethink, refine, and re-engineer our creations, from the fusion of materials to the mastery of our in-house movements, Jung Kook carries the spirit of evolution, always transforming, always original. We are honoured to welcome him into the Hublot family.”
Jung Kook X Hublot: A Shared Philosophy of Originality
Driven by a shared DNA of reinvention, Hublot and Jung Kook unite to celebrate the power of “The Art of Fusion.” Since his 2013 debut, Jung Kook has blended genres to create a voice that is unmistakably his own, mirroring the alchemy Hublot sparked in 2005 with the revolutionary Big Bang. Today, this partnership bridges two legacies of substance: an artist who redefines originality and the Big Bang Original Unico, a timepiece returns to its roots while continuing to shape the future of horology.
The 2026 Revolution: Hublot, Jung Kook, and the Big Bang Original
Big Bang Original Unico, launched in January 2026, is a masterclass in evolution, distilling 20 years of Hublot’s “Art of Fusion” into a single, high-performance timepiece. Mirroring Jung Kook’s layer-by-layer artistic evolution, this timepiece represents a legacy that respects its origins while boldly pursuing what’s next.
“In this context, the Big Bang Original Unico serves as a meaningful partner that aligns with his individual style and artistic direction—rather than a symbol of any singular narrative. This is why the Big Bang Original Unico is not just a timepiece on his wrist. It is an extension of his creative code.”
For an artist whose voice has evolved from a 2013 debut to a global solo phenomenon, the Big Bang Original Unico is more than a luxury accessory; it is a mechanical parallel to his creative code. It doesn’t just mark time; it reflects the growth of a performer who, like Hublot, uses mastery as a foundation for constant reinvention.
The new Big Bang Original Unico collection is available at a selection of Hublot points of sale and online at hublot.com.
