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Home Google Marketing

Google’s “G” gets a brighter look

Josh by Josh
September 29, 2025
in Google Marketing
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Ten years ago, we introduced Google’s signature four-color G to match the new look and feel of our logo. The design update reflected all the ways people interacted with Google products across our platforms, apps and devices.

Earlier this year, we introduced a brighter, four-color gradient “G” to represent Google Search. Now, we’re making it the company-wide “G” icon. The new “Google G” now represents all of Google — both our brand and the company — and visually reflects our evolution in the AI era. While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology.

We brought this design to the Gemini spark in June and will continue this update across more products, platforms and services over the coming months.



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