• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Sunday, May 10, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Google Marketing

Google’s Android Automotive is moving from the dashboard to the ‘brain’ of the car

Josh by Josh
March 25, 2026
in Google Marketing
0
Google’s Android Automotive is moving from the dashboard to the ‘brain’ of the car

READ ALSO

Google Health Coach is now available to Premium users

Introducing the new Google Fitbit Air


Google announced a new version of its Android Automotive open-source operating system for software-defined vehicles. Whereas previously Android Automotive operated exclusively in the car’s infotainment system, Google is now expanding its “open infrastructure” to the non-safety parts of the car’s internal computer system.

As cars have swiftly become “computers on wheels,” there is still a lot of fragmentation in the industry, with many car manufacturers using different, mismatched software modules from dozens of different suppliers. Google wants to solve this fragmentation problem by — what else? — becoming the de facto software provider for the industry.

But the company says this isn’t just an effort to corner the market; it also wants to provide a better experience for drivers. With its new Android Automotive OS for Software-Defined Vehicles, the in-car experience will feel “much more cohesive and the latest features will reach your driveway faster,” Matt Crowley, Android Automotive’s group product manager, writes in a blog post.

“From a truly integrated voice experience to proactive maintenance reminders, your car will become a true extension of your digital life,” Crowley adds.

“From a truly integrated voice experience to proactive maintenance reminders, your car will become a true extension of your digital life.”

— Matt Crowley, Android Automotive’s group product manager

With its new software, Google is promising faster over-the-air software updates, better voice assistants, and more proactive vehicle maintenance alerts. Non-driving functions like climate control, lighting, and seating adjustment would fall under Android’s control. And the system would move beyond basic infotainment to create a unified ecosystem for features like remote cabin conditioning, digital key management, and personalized driver profiles.

For automakers, the new system promises less expensive software development costs and an opportunity to focus on what matters most to them: branding. By providing the “foundational code and a common language for their software,” Google says automakers will be free to design cool experiences for their customers.

Google says its already working with companies like Renault Group and Qualcomm to bring its new software-defined vehicle version of Android Automotive to more cars. A variety of automakers already use regular Android Automotive, like Volvo, Polestar, General Motors, Nissan, and Honda.

Google is competing with Apple to persuade more automakers to hand over control of their software development efforts. Most automakers allow their customers to use phone-mirroring services like Apple CarPlay and Android Auto. But now both companies are going a step further. Last year, Apple finally rolled out its CarPlay Ultra feature that takes over more core functions like HVAC and radio controls. The feature is available on select Aston Martin vehicles, and is soon coming to Porsche.



Source_link

Related Posts

Google Health Coach is now available to Premium users
Google Marketing

Google Health Coach is now available to Premium users

May 10, 2026
Introducing the new Google Fitbit Air
Google Marketing

Introducing the new Google Fitbit Air

May 10, 2026
Introducing the new Google Fitbit Air and Google Health app
Google Marketing

Introducing the new Google Fitbit Air and Google Health app

May 9, 2026
Introducing the Google Health app
Google Marketing

Introducing the Google Health app

May 9, 2026
Stephen Curry partners for special edition Fitbit Air
Google Marketing

Stephen Curry partners for special edition Fitbit Air

May 9, 2026
See what happens when creative legends use AI to make ads for small businesses.
Google Marketing

See what happens when creative legends use AI to make ads for small businesses.

May 8, 2026
Next Post
Top 10 Generative AI Development Companies in India

Top 10 Generative AI Development Companies in India

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025

EDITOR'S PICK

Reputation Management in Wellness Communities

Reputation Management in Wellness Communities

February 10, 2026
Grow a Garden Emerald Bud Wiki

Grow a Garden Emerald Bud Wiki

September 11, 2025
The New B2B Marketing Playbook from Jon Miller – TopRank® Marketing

The New B2B Marketing Playbook from Jon Miller – TopRank® Marketing

November 24, 2025
Meta wants to become the Android of robotics

Meta wants to become the Android of robotics

September 27, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Google Health Coach is now available to Premium users
  • PR Daily’s 2026 Content Marketing Awards finalists announced
  • Kick a Lucky Block Script (No Key, Auto Kick, Auto Collect)
  • Elon Musk could lose his legal case against OpenAI and still get most of what he wants.
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions