Google brings Personal Intelligence to AI Mode in Search

With Google Search, you should be able to ask any question and find precisely what you need. Accessing the world’s information is the foundation, but the most helpful search experience brings together that global knowledge with insights that are uniquely relevant to you. To make this vision possible, today we’re expanding Personal Intelligence to AI Mode in Google Search.

Personal Intelligence transforms Search into an experience that feels uniquely yours by connecting the dots across your Google apps. Starting today, Google AI Pro and AI Ultra subscribers can opt-in to securely connect Gmail and Google Photos to AI Mode. With this new experience, you can tap into your own personal context and insights to unlock even more helpful Search responses that are tailored to you.

Get a more tailored Search, just for you

With Personal Intelligence, recommendations don’t just match your interests — they fit seamlessly into your life. You don’t have to constantly explain your preferences or existing plans, it selects recommendations just for you, right from the start.

In testing Personal Intelligence with Gmail and Google Photos enabled, I’ve found new things that I wouldn’t have ever considered or discovered before. One recent example: I was looking for a new pair of sneakers, and AI Mode noticed a brand I’d just bought and suggested a new style I hadn’t seen yet. The recommendation was spot on — I bought them instantly!

Here are a few more examples where Personal Intelligence in Search can be helpful for you:

Say you’re looking for things to do and places to eat that the whole family would enjoy ahead of your upcoming getaway. With Personal Intelligence, AI Mode can reference your hotel booking in Gmail and travel memories in Google Photos, to suggest an itinerary with something for everyone. You’ll see tailored recommendations like an interactive museum perfect for the kids or an old-timey ice cream parlor, because it recalls the many ice-cream selfies captured in your pictures. It’s not just a generic list of restaurants and activities; it’s a personalized starting point for your next great weekend.