Flexible Format and Creative Diversification

Flexible Format is perfect for Andromeda…

In the new world of Andromeda, the focus is on creative diversity. While you can satisfy Andromeda’s thirst for creative with lots of ads, there’s another, much simpler option.

What is Flexible Format?

Meta’s need for creative diversity is focused on different formats, distinctly different visuals, and different text. You can do all of this with Flexible Format.

You can provide up to 10 images or videos for a single ad.

Some advertisers can create three groups of 10 images or videos.

Meta also generates a carousel, so that’s a third format.

And you can provide up to five primary text and headline options. So you can satisfy Meta’s need for creative diversification right there.

I Use It

Flexible Format isn’t new, and it’s been available for over a year now. And the concept isn’t new since it replaced Dynamic Creative when running Sales and App Promotion campaigns.

But I’ve used it for a while now. While Flexible Format presents its own challenges, like a lack of customization, it’s an easy way to run a single ad with lots of creative and format options — which is especially relevant now.

Something I’ve done is create two ads that leverage Flexible Format. One is entirely static images and one is videos.

But you can certainly get creative (no pun intended) with this, especially if you have the option to create three groups of 10 for a single ad.