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In the enterprise business world, buying software is the easy part. The real challenge lies in what happens after the contract is signed. Too often, brands face hidden agency costs, delayed launches, and zero accountability when buying software. MoEngage replaces this broken model with a complete success ecosystem comprising efficient and modern customer success professional services teams. This Power of Two, coupled with cutting-edge tech, helps brands uncover hidden opportunities, not hidden fees.
We eliminate third-party dependencies by providing dedicated Professional Services for on-time deployment and Customer Success experts to help you launch smarter campaigns and maximize ROI.
What is the “Power of Two” in Marketing Platform Migration?
Check the Power of Two in action
The “Power of Two” is MoEngage’s hybrid ecosystem combining a Professional Services team for flawless technical integration and a Customer Success team for long-term revenue strategy. This ecosystem mitigates risk for technical teams while accelerating revenue for growth teams.
Crucially, this dual approach operates on a 24/7/365 global support model. While our Professional Services and Customer Success teams operate in BST and CET time zones, our US teams support all EST/CST/PST hours (with crossover support from the global team), all backed by continuous technical support for deliverability from Bangalore, India.
As Senior Project Manager, Sara Wajid, explains
Our rapport isn’t just about technical handovers; it’s about a shared heartbeat focused on making the customer successful. It’s incredibly rewarding to turn complex transitions into seamless triumphs through genuine collaboration.
How MarTech Managed Services Prevent Implementation Drag
MarTech Managed Services prevent implementation drag by deploying a comprehensive, multi-disciplinary team and a structured 16-week onboarding blueprint to ensure fast, precise deployment.
You need assurance that the integration will be flawless and that your internal engineering resources won’t be drained. To ensure this, MoEngage assigns a dedicated integration squad based on your complexity, typically comprising a Technical Architect, iOS and Android Engineers, a Project Manager, two QA specialists, a Marketing Manager, and a Product Manager.
Rather than a generic timeline, this team follows a proven, phased rollout:
- Month 1 (Identify & Design): We begin with a platform workshop to define your specific use cases. Once understood, we design your program plan and data taxonomy to fit your existing tech stack perfectly.
- Month 2 (Implementation): We handle the heavy lifting: initial data review, 3rd party integrations, and channel configurations across Push, Web, Email, SMS, Cards, WhatsApp, and Smart Wearables.
- Month 3 (Deploy): We move to rigorous data flow testing, initial campaign rollouts, and setting up campaign analytics and reporting to ensure complete stability.
- Month 4+ (Monitor): Post-launch, we monitor the migration for parity and proactively identify new platform opportunities (like continuous email ramp-up).
MoEngage’s support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that. – Hope Barrett, Director of Product Management, SoundCloud.
“The magic of Professional Services lies in the puzzle-solving, not just the software,” says Mayank Narsaria, Project Manager. “Whether navigating Fintech or Logistics, the real ‘wow’ comes from reshaping the same tools into a tailored fit for every client”.
Overcoming the Risks of Stack Consolidation with the MoUpgrade Program
Stack consolidation risks are mitigated by the MoUpgrade program, which offers managed services, accelerator tool-kits, and migration credits to minimize switching costs.
For Enterprise and Mid-Market brands, migrating from a legacy platform can feel paralyzing. MoUpgrade fundamentally changes this experience through three pillars:
- Accelerator Toolkits: Automated data transformation tools that convert user profiles, event data, and campaigns to MoEngage-compatible formats. It helps reduce migration efforts by >50% through specialized migration tools like MoEngage Data Migrator (which processes user profile information) and Events Migrator (that handles behavioral activity data), Campaign conversion tools (that automatically transform marketing campaigns), and AI-based converters (that handle content blocks with minimal coding requirements).
- Managed Services: Brands receive dedicated implementation experts and a certified service partner armed with a proven migration playbook to rebuild complex workflows safely.
- MoUpgrade Credits: We help lower your total cost of ownership (TCO) by offering discounted one-time implementation rates and credits that offset the cost of running parallel systems.
This structured approach makes migration highly predictable.
For example, a standard migration of 50 campaigns (a mix of easy, medium, and complex) takes roughly 190 hours.
Even with just one internal resource operating at 70% efficiency, this massive transition can be completed in just 7 weeks.
This speed scales beautifully. When the Entertainer needed stack consolidation, they went live with over 20 brands in just 8 weeks. Fastic, migrating from Iterable, transitioned 100 campaigns and 30 complex flows in just 2-3 weeks.
MoEngage ensured a quick, smooth transition for our 100 campaigns and 30 complex flows in just 2-3 weeks. — Tobias Boerner, CMO and Co-Founder, Fastic
Achieving Marketing Efficiency and ROI with Customer Success and Professional Services
Customer Success managers drive marketing efficiency by acting as strategic consultants who turn platform features into measurable ROI. A software vendor that only answers support tickets is a liability; you don’t need a troubleshooter, you need a strategist.
Once the technical foundation is in place, we transition to a 3-week Go-Live & Hypercare intensive support window. During this phase, Professional Services and Customer Success teams work together to ensure your team achieves full proficiency.
This partnership yields verifiable real-world impact:
- Revenue Generation: When Foodhub wanted to reduce churn, their CSM helped implement an RFM (Recency, Frequency, Monetary) segmentation strategy. This led to an 86% increase in basket conversion and a 10% increase in Average Order Value.
- Operational Efficiency: Vetevo migrated all campaigns and integrated Shopify, Android, iOS, and Ad audiences in just 3 weeks.
Ours is a customer-centric brand, and we believe in building a product for and by them. When we were evaluating MoEngage, we found the same quality in them. The team has been fast and attentive with their onboarding process. They ensured that they provided us with the features our brand and our current engagement strategy needed. MoEngage accepted us not as a client but as a partner, and that’s the most important part of this collaboration. – Nick Bottai, Marketing Director, Foodhub
MoEngage continues to earn prestigious industry recognition, now named a Visionary in the 2026 Gartner® Magic Quadrant
for Personalization Engines.
In 2025, we were the Customers’ Choice for Email Marketing in the Gartner® Peer Insights.
We have been named a Leader in The Forrester Wave: Cross-Channel Marketing Hubs, and the IDC MarketScape for Worldwide Omni-Channel Marketing Platforms.
We’ve also been recognized as an Industry Leader in the G2 Spring 2023 Grid® Report for Mobile Marketing.
These accolades reflect our team’s unwavering commitment to customer success and the strong partnerships we’ve built with clients worldwide.
If you still have questions about the ‘Power of Two’, managed services, or ease of migration, here’s something that may help:
Frequently Asked Questions
- How does MoEngage balance local support with global expertise?
We utilize a hybrid support model in which local Project Managers provide on-the-ground context, while our global Professional Services team ensures technical excellence. This Power of Two ensures you have a shared heartbeat focused on your success. - What makes the MoEngage migration process different from other platforms?
Our MoUpgrade program eliminates implementation drag by leveraging accelerator toolkits that use specialized tools to transform large volumes of user and event data and auto-convert legacy campaigns into MoEngage-compatible formats, drastically minimizing manual effort. These toolkits reduce migration efforts by over 50%, enabling fast migration completion in weeks rather than months. The comprehensive MoUpgrade Program combines these automation tools with expert migration services and migration credits to lower your Total Cost of Ownership (TCO), also ensuring zero downtime during transition and quicker time-to-value for brands switching to the MoEngage platform. - How do you ensure my team is properly trained to use the platform?
We provide a 3-week Go-Live & Hypercare period during which our PS and CS teams work together to ensure your staff achieves proficiency in core functions. Your dedicated CSM then provides ongoing training on industry benchmarks and new features. - Can MoEngage handle complex, multi-brand migrations quickly?
Yes. We have successfully moved brands like the Entertainer (20+ brands in 8 weeks), Loblaws (5 businesses in 12 weeks), with 99.99% SLA reliability. We have also handled complex migrations, such as SoundCloud, where we migrated 200 live campaigns from their previous vendor seamlessly in 12 weeks while also providing custom support to address their biggest challenges.
Now, it’s time to craft your own success story. Ready to experience the Power of Two?
Begin your journey with MoEngage now!
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