Creative Breakdown for Flexible Format is Worthless

Yeah, this is not what I thought this was…

If you use Flexible Format, you’ve never had insight into how your images or videos were used. The breakdown by dynamic creative element never worked. So you either didn’t use Flexible Format or you just lived with these issues.

But Meta recently rolled out a new creative breakdown for flexible format.

Like many advertisers, I assumed this would generate separate rows for each creative used. Unfortunately, it’s a huge disappointment.

What it Actually Does

I finally have this breakdown. When selected, I don’t get those expected rows. Instead, I only get rows for carousels, single media, and unknown.

I’m not sure why there would be unknown. But that’s not even the biggest issue here. Meta only provides data on when ANY single creative was used or when all of them were combined into a carousel.

There’s no information about which specific images or videos. And that’s just not very helpful.

What Were You Expecting?

I honestly don’t care that much about having this information. I’ve used Flexible Format this long without having it.

But I assumed that the breakdown would finally shed light on this. And many advertisers who want that information were hoping for this, too.