• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Sunday, July 27, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Google Marketing

Conversational image segmentation with Gemini 2.5

Josh by Josh
July 22, 2025
in Google Marketing
0
Conversational image segmentation with Gemini 2.5
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


Gemini conversational image segmentation

The way AI visually understands images has evolved tremendously. Initially, AI could tell us “where” an object was using bounding boxes. Then, segmentation models arrived, precisely outlining an object’s shape. More recently, open-vocabulary models emerged, allowing us to segment objects using less common labels like “blue ski boot” or “xylophone” without needing a predefined list of categories.

Previous models matched pixels to nouns. However, the real challenge — conversational image segmentation (closely related to referring expression segmentation in the literature) — demands a deeper understanding: parsing complex descriptive phrases. Rather than just identifying “a car,” what if we could identify “the car that is farthest away?”

Today, Gemini’s advanced visual understanding brings a new level of conversational image segmentation. Gemini now “understands” what you’re asking it to “see.”

Leveraging conversational image segmentation queries

The magic of this feature lies in the types of questions you can ask. By moving beyond simple single-word labels, you can unlock a more intuitive and powerful way to interact with visual data. Consider the 5 categories of queries below.

1. Object relationships

Gemini can now identify objects based on their complex relationships to the objects around them.

1: Relational understanding: "the person holding the umbrella"

2: Ordering: "the third book from the left"

3: Comparative attributes: "the most wilted flower in the bouquet"

Sorry, your browser doesn’t support playback for this video

2. Conditional logic

Sometimes you need to query with conditional logic. For example, you can filter with queries like "food that is vegetarian". Gemini can also handle queries with negations like "the people who are not sitting".

Within an office meeting, the natural language query "the people who are not sitting" is used to overlay segmentation masks on the two individuals who are standing.

3. Abstract concepts

This is where Gemini’s world knowledge shines. You can ask it to segment things that don’t have a simple, fixed visual definition. This includes concepts like “damage,” “a mess,” or “opportunity.”

On a kitchen counter, a natural language segmentation overlay highlights a spill in response to the abstract query, "area that should be cleaned up".

4. In-image text

When appearance alone is not enough to distinguish the precise category of an object, the user might refer to it through a written text label present in the image. This requires OCR abilities for the model, one of the strengths of Gemini 2.5.

In a bakery setting, the model uses natural language segmentation to overlay masks on "the pistachio baklava" , distinguishing it from other nearby pastries based on in-image text.

5. Multi-lingual labels

Gemini is not restricted to a single language and can handle labels in many different languages.

A plate of food has natural language segmentation overlays identifying various components, with the model providing corresponding labels in French as requested by the prompt "tous les objects en français".

Conversational image segmentation in action

Let’s explore how these query types could enable new use cases.

1. Unlocking creativity: Interactive media editing

This capability transforms creative workflows. Instead of using complex selection tools, a designer can now direct software with words. This allows for a more fluid and intuitive process, like when asking to select "the shadow cast by the building".

An aerial view of a park demonstrates a natural language segmentation overlay identifying "the shadow of the building".

2. Building a safer world: Intelligent safety & compliance monitoring

For workplace safety, you need to identify situations, not just objects. With a prompt like, "Highlight any employees on the factory floor not wearing a hard hat", Gemini comprehends the entire conditional instruction as a single query, producing a final, precise mask of only the non-compliant individuals.

At a construction site, a natural language segmentation overlay is applied to identify "the people not wearing a hard hat".

3. The future of claims: Nuanced insurance damage assessment

“Damage” is an abstract concept with many visual forms. An insurance adjuster can now use prompts like, "Segment the homes with weather damage” and Gemini will use its world knowledge to identify the specific dents and textures associated with that type of damage, distinguishing it from a simple reflection or rust.

In an aerial photo of a subdivision, natural language segmentation is used to overlay masks on each "damaged house".

Why this matters for developers

1: Flexible Language: Move beyond rigid, predefined classes. The natural language approach gives you the flexibility to build solutions for the “long tail” of visual queries that are specific to your industry and users.

2: Simplified Developer Experience: Get started in minutes with a single API. There is no need to find, train, and host separate, specialized segmentation models. This accessibility lowers the barrier to entry for building sophisticated vision applications.

Start building today

We believe that giving language a direct, pixel-level connection to vision will unlock a new generation of intelligent applications. We are incredibly excited to see what you will build.

Get started right away in Google AI Studio via our interactive:

Spatial Understanding demo

Or if you’d prefer a Python environment, feel free to start with our interactive Spatial Understanding colab.

To start building with the Gemini API, visit our developer guide and read more about starting with segmentation. You can also join our developer forum to meet other builders, discuss your use cases, and get help from the Gemini API team.

Recommended best practices

For best results, we recommend following the following best practices:

1: Use the gemini-2.5-flash model

2: Disable thinking set (thinkingBudget=0)

3: Stay close to the recommended prompt, and request JSON as output format.

Give the segmentation masks for the objects. 
Output a JSON list of segmentation masks where each entry contains the 2D bounding box in the key "box_2d", the segmentation mask in key "mask", and the text label in the key "label". 
Use descriptive labels.

Plain text

Acknowledgements

We thank Weicheng Kuo, Rich Munoz, and Huizhong Chen for their work on Gemini segmentation, Junyan Xu for work on infrastructure, Guillaume Vernade for work on documentation and code samples, and the entire Gemini image understanding team, culminating in this release. Finally, we would like to thank image understanding leads Xi Chen and Fei Xia and multimodal understanding lead Jean-Baptiste Alayrac.



Source_link

READ ALSO

Everything we think we know about the Google Pixel 10 phones

Google is supporting choice, innovation and security in the UK’s mobile ecosystem.

Related Posts

Everything we think we know about the Google Pixel 10 phones
Google Marketing

Everything we think we know about the Google Pixel 10 phones

July 27, 2025
Google is supporting choice, innovation and security in the UK’s mobile ecosystem.
Google Marketing

Google is supporting choice, innovation and security in the UK’s mobile ecosystem.

July 27, 2025
Google’s Pixel Watch 4 might charge on its side
Google Marketing

Google’s Pixel Watch 4 might charge on its side

July 27, 2025
Check out the first images of wildfires detected by FireSat
Google Marketing

Check out the first images of wildfires detected by FireSat

July 27, 2025
Syncing desktops and better AI wallpapers are coming to ChromeOS
Google Marketing

Syncing desktops and better AI wallpapers are coming to ChromeOS

July 27, 2025
Drive with The Bad Guys on Waze
Google Marketing

Drive with The Bad Guys on Waze

July 26, 2025
Next Post
The Brief: Cheesesteak Races and ‘ColdplayGate’

The Brief: Cheesesteak Races and 'ColdplayGate'

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025

EDITOR'S PICK

PR’s Strategic Role in Modern Fintech and Payments

PR’s Strategic Role in Modern Fintech and Payments

June 11, 2025

Are Pinterest Ads Worth It? We Spent $1,000 to Find Out.

July 26, 2025
Using KerasHub for easy end-to-end machine learning workflows with Hugging Face

Using KerasHub for easy end-to-end machine learning workflows with Hugging Face

June 25, 2025
How to build an effective SMS marketing strategy (Tools & templates)

How to build an effective SMS marketing strategy (Tools & templates)

June 9, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • 5 core values to help guide orgs in times of change
  • Your Canva Just Got a Brain: Claude’s Game-Changing Integration
  • The Duct Tape Marketing Book
  • Everything we think we know about the Google Pixel 10 phones
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?