Cleafy selects Resonates to reach UK market

June 27, 2025 | Rhiannon Day

Fraud management and prevention solution provider, Cleafy, has appointed Resonates, PR and marketing agency, to increase its global reach by building its brand awareness in the UK.

Resonates will help Cleafy gain market share in the highly competitive UK fintech market through compelling content, strategic media relationships, and coverage in targeted publications. Establishing Cleafy as a trusted and authoritative brand, Resonates will support Cleafy to achieve significant subscription revenue growth.

Cleafy has chosen Resonates for the team’s track record of helping international companies create a strong UK presence. As well as promoting key messaging that appeals to Cleafy’s audiences, Resonates will deliver a suite of thought leadership content, tactical PR for coverage in Tier 1 publications, and provide Cleafy with ongoing media opportunities related to the fraud and security industry news agendas.

Cleafy’s AI-powered fraud detection and response platform brings together fraud management and cybersecurity, using multidimensional detection to enable financial service providers to detect and neutralise threats, in real time and with minimal user impact, before they result in fraud. Founded in 2014, today Cleafy sets the standard in proactive fraud prevention for leading banks and financial institutions, securing billions of transactions across over 120 million accounts globally.

Tammy du Preez, Head of Marketing at Cleafy, said, “Resonates brings a proven ability to translate complex technologies into clear, compelling messaging for the UK market. Their understanding of the fintech and cybersecurity landscape made them a natural choice to help us accelerate awareness of our AI-powered fraud prevention solution. We’re confident this partnership will support our strategic growth in the region and beyond.”

Hannah Thame, Account Director at Resonates said, “From commercial banks to digital wallets, Cleafy’s solution can help many financial organisations in the UK. The social proof in other markets is a testament to its popularity, and our team is excited to begin building awareness of their innovative and highly regarded solution.”