Edelman’s head of global digital crisis offers three steps to combat reputational damage. With AI accelerating disinformation, speed is now...
GE Appliances Sr. Manager of Corporate Communications & Community Engagement Katina Whitlock shares the key to getting a tough message...
Building brand loyalty for supplement companies requires a strategic blend of public relations, consistent quality messaging, and customer-focused initiatives. The...
In the September issue of Strategies & Tactics, we highlighted four professionals who are investing their time and expertise in education —...
Plus: Reuters’ first social-first video reporter explains strategy; Trump suggests public companies should only report earnings semi-annually. “Jimmy Kimmel Live!”...
Promoting family activities at ski resorts requires a strategic public relations approach that puts safety, accessibility, and fun at the...
Be intentional but keep the pressure low. Prompt and Prosper: that was the name of the day Sona Iliffe-Moon, Yahoo’s...
Plain language is a must. The U.S. government eliminated the $800 de minimis exemption for all imports on August 29,...
Public relations plays a vital role in the success of new ski resort features and amenities. When ski resorts invest...
Tips on making time by managing your energy, aligning learning with the business and personalizing your path. Each September, the...
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