PR Solutions
AI can scale your social media. But it can also scale your mistakes.
Brands that succeed treat AI as a sidekick, not a substitute. Depending on how it’s used, AI can enhance social...
The Scoop: Bots and AI propelled Cracker Barrel backlash
Plus: Sinclair messages Kimmel’s return to airwaves; we’re heading for a government shutdown. You’ve doubtless heard of the backlash to...
Moving Past an Orange Shirt – Brookline PR
September 30th marks the annual National Day for Truth and Reconciliation, also known as Orange Shirt Day. The National Day...
The Role of PR in Lifestyle Conferences and Summits: A Guide
Public relations sits at the intersection of brand storytelling, media engagement, and audience connection for lifestyle conferences and summits. As...
3 immediate considerations when writing a crisis response
Time-to-market is imperative. The crucial first step of responding to a crisis is discerning what is known. “If you’re like...
Digging up a new audience: Influencer-backed league turns construction into competition
How the industry ‘with all its warts’ is attracting a new generation. What started as a YouTube experiment has grown...
Event Marketing Trends for Lifestyle Conferences
The lifestyle conference industry stands at a turning point as attendee expectations shift toward personalized, tech-enabled experiences. Physical events now...
PR veteran shares 25 years of lessons on how to future-proof your brand
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends. Noreen...
Building Trust Through Social Responsibility in Wellness and Fitness Brands
Social responsibility stands as a defining factor for wellness and fitness brands seeking to build authentic connections with their audiences....
5 takeaways for communicators from Ragan’s Leadership Summit & Retreat
How powerful leaders find clarity amid crisis. Cara Mia DiMassa is a freelance writer. For communications leaders to be effective,...
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