PR Solutions
How Travel Brands Stand Out With PR
The travel industry has never been more crowded. Every destination, hotel, and tour operator fights for attention in feeds saturated...
How to make the case for brand journalism
Recent surveys support replacing the same-old public relations with a different approach. Tom Corfman is a senior consultant at RCG. ...
Restaurant Influencers That Fill Seats Fast
Empty tables during peak hours tell a story no restaurant owner wants to hear. You’ve invested in quality ingredients, trained...
The AI incident response plan every comms team needs
Triggers, roles, tabletop exercises and real-world checklists to help communicators respond with clarity—before a model makes headlines for the wrong...
Why Your Fitness Trainers Are Your Most Underutilized Marketing Asset
Your studio’s Instagram account has 3,000 followers. Your head Pilates instructor has 8,500. Your spin coach’s TikTok video from last...
How a Small Block Drastically Improves Visibility
FAQ pages are an easy SEO win. I’m not even going to pretend they’re not.They’re quick to add to your...
USAA’s AVP of communications on the most important rule in a crisis
Lewis Pryor of USAA says just because you can share information doesn’t mean it’s the right message — understanding the...
GEO and the Future of PR Measurement: Why Generative Visibility Is Becoming the New Standard
For years, public relations has relied on a familiar set of metrics to demonstrate impact. Coverage volume, tier-one placements, impressions,...
30 SEO Myths I Can’t Believe People Still Fall For
SEO myths are everywhere.Some are leftovers from 2012 that people still repeat like they’re facts. Others are half-truths that sound...
The Scoop: Some TikTok users are fleeing the app. This is where they’re going.
Plus: The Washington Post is cutting major coverage areas; ‘de-escalation’ is the hot, new CEO buzzword. TikTok competitor UpScrolled, shot...
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