PR Solutions
Why Customer Validation Matters More Than Your Marketing Budget
When 72% of shoppers trust customer reviews more than your carefully crafted brand descriptions, you’re no longer selling clothes—you’re curating...
Corporate jargon refuses to die. Here are the latest offenders.
Avoid these terms. Jim Ylisela is co-founder of RCG. We’ve been making fun of corporate-speak since the heyday of the...
3 ways to treat AI prompt engineering as a comms workflow system
Because prompts that produce generic language, one-off outputs and surface-level summaries don’t demonstrate your strategic capabilities. Communicators who integrate GenAI...
The Scoop: Grammarly apologizes for AI tool that mimics writers amid legal dispute
Plus: Noma chef resigns over alleged abuse in IG post; opera companies take advantage of Timothée Chalamet’s negative comments. Grammarly...
Purpose-Driven Food Brands Succeed | 5W PR Agency Blog
Food companies face a reckoning. Consumers demand proof—not promises—that their purchases support planetary health, fair labor, and transparent supply chains....
A 4-part process for building an executive voice framework
Find the right people for the right platforms at the right times. When the CEO steps in front of employees...
Navigating Regulations in Home Wellness Marketing
When a founder opens an FTC warning letter about a single product claim, the immediate question isn’t just “How do...
The non-obvious guide to understanding people on social media
Insights from Ragan’s Social Media Conference 2026 opening keynote. “People who understand people always win.” When Rohit Bhargava, founder and...
How to write press releases announcing a new CEO
How to make the release match the moment. Tom Corfman is a senior consultant at RCG. As companies switch CEOs...
Real-Time Reputation Management for Travel Brands
A single viral TripAdvisor thread can erase months of marketing investment in hours. For travel brands operating in an era...
POPULAR NEWS
