PR Solutions

Voice search optimization gets treated like a whole new discipline, but in practice, it really is not.I spent a long...

Tackling a ‘deeply personal’ patient issue. Healthcare communicators are operating in a moment where patient trust is already strained. “The...

The pressure to deliver personalized content at scale has never been more intense. Marketing leaders at mid-sized agencies face a...

Content gap analysis SEO sounds more complicated than it needs to be.For a long time, I treated it like a...

Gerry Rodriguez of Edelman shares why trust must be embedded as a shared value, not just a crisis metric. Gerry...

Search engine optimization does not always require a full audit, a new SEO strategy, or weeks of work.Some of the...

Plus: Verizon offers outage credit; bots and misinformation run wild amid Iran crisis. Netflix co-CEO Ted Sarandos recently gave a...

The pressure to scale content production while maintaining expert credibility has never been more acute. Content directors face an impossible...

I didn’t switch rank trackers because I like testing tools.I switched because bad ranking data kept leading to bad decisions.When...

This time of the year is research report season in the PR profession and several pieces of IP have been,...