PR Solutions
The Future of Marketing Technology: A Strategic Guide for Digital Leaders
Marketing technology has fundamentally changed how businesses connect with customers. AI-powered personalization now delivers individualized experiences at scale, while integrated...
PR Lions winners revert to type
Last year’s magnificent performance by the comms sector at Cannes for idea creation is starting to look like a blip...
The Scoop: How Kraft Heinz is positioning move away from synthetic dyes
Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second...
Launching Supplements Successfully: A PR Guide
Public relations plays a vital role in successfully launching new supplements in today’s competitive market. With thousands of supplements entering...
The viral marketing class you wish you’d taken — in 3 minutes
Viral videos to inspire you. Dr. Dustin York is an adjunct professor at the University of Florida’s College of Journalism...
PR Strategies For Marketing Plant-Based Supplements
Building consumer trust in the supplement industry requires more than just good products – it demands strategic public relations that...
New social media features and updates to know this week
Including YouTube, Instagram, WhatsApp and more. Hey there, PR pros! This week in social media includes new insights tools, some...
PR Strategies for Winter Festival Success at Ski Resorts
Public relations plays a central role in the success of winter festivals at ski resorts across North America and Europe....
The Scoop: Companies try to court Hispanic consumers as immigration crackdown, economic woes sting
Plus: Victoria’s Secret issues statement fending off activist investor demands; Buc-ee’s brand lands primo NYT placement. One out of every...
Leveraging Social Media To Engage Water Park Visitors
Social media has become an indispensable tool for water parks to connect with visitors and create memorable experiences. With over...
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