Marketing Automation

When you search for email platforms, the chances are that both Google and YouTube will give you more than two...

“If you want engagement, do engagement.”It’s probably the simplest social media advice I’ve ever seen (hat tip to Buffer’s Suzanne...

Social media was never just a one-way broadcast channel. A holistic social media strategy includes creating useful, entertaining content and...

Black Friday is coming. So is Cyber Monday. And every other ecommerce brand’s “biggest sale of the year.” In just...

I used to treat comments like notifications I needed to just… clear. See comment > reply if I had time...

If newsletters have a million fans, then I am one of them. If newsletters have only one fan, then that...

I’m no stranger to a certain amount of time-eating scrolling on social media, but TikTok is something else. I’ve been...

I used to be a chronic overthinker, and it fueled my anxiety. Whenever I had to attend social gatherings, give...

You don't need statistics to tell you that most brands and creators build their presence on more than one social...

Until fairly recently, I admit that YouTube Shorts weren’t a priority in my social media mix. Then I scheduled a...