Marketing Automation

X (formerly Twitter) moves fast. If you’ve ever opened the app only to have the tweet you’re reading refresh before...

For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform...

An order confirmation email is a crucial transactional email that confirms a customer’s order has been placed successfully. This email...

Entertainment loyalty programs are transforming how brands engage customers across theaters, streaming platforms, amusement parks, sports, and casinos. Programs like...

In just a few years, TikTok has gone from a viral app for teens to a cultural and commercial powerhouse,...

Shopify automation allows you to set up various workflows that are triggered based on what customers do on your Shopify...

While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones...

Email marketing automation is the best way to win all the benefits of personalized campaigns without incurring the expenses of...

The challenge of bridging the gap between marketing and sales teams is a tale as old as time. If you’ve...

We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we...