Marketing Automation

At Buffer, we build with customers, not just for them. If you’ve seen my LinkedIn posts asking for quick chats,...

Since its launch in July 2023, Threads has gone from Meta’s “what if” project to one of the most talked-about...

You know it’s serious when loyalty managers start thinking about Christmas before the sunscreen’s even packed away. But here’s the...

Have you ever entered a room and felt everyone was talking about you? That’s what your social media strategy can...

Dark Mode is now available in Buffer! And we timed it perfectly for spooky season.This has been our second most-requested...

Here’s the most interesting part of the strategy. Oracle’s databases hold most of the world’s highest-value private data—think health records,...

One of the most common questions creators and brands ask: “Is my engagement rate good?”The answer depends on your follower...

I deleted my 7K LinkedIn account and five months later, I was back to 4.5K followers and 416K impressions.Deleting an...

“Data is the new oil,” they say. But what if you have barrels of it and no refinery? For most...

Remember when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the...