Marketing Automation

For years, loyalty marketing was treated as a “nice extra.” A points program. A side dish next to the main...

If you've been wanting to post on social media but keep putting it off, this one's for you.I asked Buffer's...

I love the idea of the mythical Instagram hack.When a social ‘expert’ pops up on my feed, emphatically telling me...

Managing multiple social media accounts can feel like a lot — especially when you're doing it solo. But with the...

Threads might look a bit like Twitter and feel like Instagram, but the fledgling social media platform is a bit...

Every year brings a fresh wave of headlines and bold predictions about what social media is about to become. A...

GIFs are awesome. And they’re everywhere. We use them at Buffer in our posts, threads, emails, and our Slack channels....

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some...

Every post on X (formerly Twitter) tells a story through numbers — who saw it, who replied, who shared it,...

I keep catching myself doing this thing lately: staring at an Instagram ad, listening to a podcast intro, scrolling past...