Marketing Attribution and Consulting

Influencer marketing has moved from an experimental tactic to an important part of marketing strategy for B2B brands. This evolution...

When I first met Stephanie Losee, it was on a conference call with our client Dell where we were discussing...

I think it’s safe to say that the world of B2B marketing is in a state of flux. And that...

SERP tracking tools show how your website ranks for potentially thousands of keywords across Google and other search engines.And as...

AI Platforms like ChatGPT are exploding in popularity.Hundreds of millions of people use them to find information, research products, compare...

AI is changing how people discover brands—but most companies have no idea how visible they actually are in AI platforms....

People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations.If your brand doesn't...

Canonical URLs are the main versions of pages that search engines index and rank in search results when multiple URLs...

What Is Social Listening?Social listening is the practice of monitoring and analyzing social media conversations about your business to learn...

Filtered or suppressed listingYour listing disappears entirely from Maps for your top keywords, or appears only some of the time,...