Marketing Attribution and Consulting

Digital discovery is undergoing a meaningful shift. AI platforms like ChatGPT, Perplexity, and Google’s AI Mode are changing how people...

Writing an SEO blog post used to mean one thing: optimizing for Google.But the search landscape has changed dramatically because...

SEO has been in a tough spot the past year.AI Overviews took over the SERP. Traffic dropped across the board....

Why Does It Feel Like AI Search Favors My Competitors?It might feel like AI systems favor your competition, but that’s...

Content isn’t King, it’s the Kingdom This adage from our CEO Lee Odden dates back to 2013, but it feels...

AI Overviews are appearing for more search terms. And that might mean your website gets less traffic than it did...

Optimizing your website for SEO today means optimizing for both search results and AI-generated summaries. With AI Overviews and similar generative...

Now that you’ve done some optimization work to get your brand found on Google search and AI platforms, you’re probably...

An XML sitemap plays a foundational role in technical SEO by supporting how search engines discover and process your website’s...

Search Marketing in 2025 looks dramatically different than it did just a year ago. AI-powered results, zero-click experiences, and evolving...