Marketing Attribution and Consulting

AI is changing how people discover brands—but most companies have no idea how visible they actually are in AI platforms....

People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations.If your brand doesn't...

Canonical URLs are the main versions of pages that search engines index and rank in search results when multiple URLs...

What Is Social Listening?Social listening is the practice of monitoring and analyzing social media conversations about your business to learn...

Filtered or suppressed listingYour listing disappears entirely from Maps for your top keywords, or appears only some of the time,...

Across the industry, B2B marketers are feeling the effects of shifting discovery, longer buying cycles, and an audience of buyers...

A broken link is a hyperlink on your website that leads to a non-existent or inaccessible webpage, often returning a...

Shopify automatically handles technical SEO basics, but appearing in search engines still requires manual optimization.This guide walks through 13 steps...

These 10 fan-out types are loosely organized as a journey. What is the searcher trying to achieve, and what are...

This study was originally published in March 2025. We’ve since refreshed the study with fresher data. When Google rolled out AI...