Marketing Attribution and Consulting

Google Business Profile—formerly known as Google My Business—allows business owners to reach likely customers through Google Search and Google Maps.Maintaining...

B2B marketing hasn’t been on easy street this past year and I think we all understand that zero-click search, AI...

More and more research is unwrapping the hidden logic and processes that happen in the background of ChatGPT's search functions. Interestingly,...

Most toxic backlinks don’t require action, because Google often ignores low-quality links without affecting your rankings. But certain backlink patterns—especially...

What Is Digital Marketing?Digital marketing is the process of using websites, apps, mobile devices, social media, search engines, and other...

These are things that I tried and tested myself, and I'm happy with the results. You can always make it...

Google’s AI Overviews and evolving quality expectations have changed what it takes to create content that actually performs. Publishing more content...

AI search platforms like ChatGPT, Google AI Mode, and Perplexity are changing how content gets discovered. But what makes one...

Looking to get started with SEO for free? You can cover most of the essentials (such as checking AI SEO...

AI visibility tools track how your brand appears in AI-generated answers from ChatGPT, Google AI Mode, Perplexity, and similar platforms. They...