Direct Marketing

The Loyalty Whisperers by Marilyn Stewart & Geoffrey Bailey The loyalty landscape has changed. Transactional loyalty is being replaced by a...

VANCOUVER, BC–SCALE AI, Canada’s artificial intelligence (AI) cluster, announced new investments supporting applied AI projects in British Columbia, part of...

PARIS, FR–Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle,...

TORONTO, ON–Spendsafe Mastercard® Reloadable Prepaid Card, officially launches in collaboration with Berkeley Payments and Peoples Trust Company, part of Peoples...

Here are the questions customers are asking to help them spot companies they can trust with their data this holiday...

LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a...

DENVER, CO– Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that...

Tony Ulwick is a pioneer in job-to-be done theory and practice and the author of the book “Jobs To Be...

Sara Wilson by Stephen Shaw Sara Wilson is a recognized authority on GenZ, digital trends, and building online communities. The...

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel...