Channel Marketing

Most marketing channels ask you to play by someone else’s rules. Email doesn’t. Social algorithms decide who sees your content....

TL;DR:  Review-platform citation share increases meaningfully with stronger purchase intent, based on an analysis of ~35,000 ChatGPT citation URLs captured...

Email marketing delivers one of the highest ROIs in digital marketing, but only when the messages are relevant, timely, and...

Between work tools, personal subscriptions, and everyday apps, I juggle more logins than I can realistically keep track of. Remembering...

For most enterprise teams, the customer journey has become a series of disconnected events.  You send an email, a user...

I’ll be honest: I’ve spent way too many hours of my life staring at survey builders, trying to figure out...

In April 2025, anonymized queries made up 46.77% of website traffic. This is data from before AI Overviews were launched....

Leaderboards that don’t drive real loyalty. Points programs that feel hollow. Badges no one cares about. When you bolt these...

Five times a day, someone asks me the same question: “Ivana, what’s working in marketing?” I wish I had a...

Your brand isn't what you say it is anymore. It's what AI decides it is. While you're reading this, thousands...