Channel Marketing

For B2C brands evaluating customer engagement platforms, Braze has long been a default consideration, particularly for mobile-first programs. But as...

📌 THE GIST Word of mouth is your most powerful marketing channel — and social media is the fuel that...

I've watched brand perception data sit scattered across four tools and three team inboxes, and the insight that should have...

The best multi-country payroll software comes with features such as multi-country payroll processing, compliance management, system integrations, reporting and dashboards,...

For years, neuromarketing meant one thing: expensive lab equipment, complicated studies, and a budget most businesses could never justify. fMRI...

I don't know about you, but every time I need to learn something new at work or take a corporate...

Hiring teams have more talent data than ever, but turning it into better decisions is still easier said than done....

📌 THE GIST Most small business owners are doing too much marketing — but they don’t know how to think...

As a senior SEO content specialist, I am continuously on the lookout for new and emerging SEO tools. That is...

Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work.Andrei leads product marketing at Ahrefs, with a...