Channel Marketing

For Startup Entrepreneurs and Small Business Owners  Print This PostAre you a startup entrepreneur or business owner, about to invest...

“Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between what companies think they’re communicating...

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen...

If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search...

Is It Right For Your Business?  Print This PostAs a marketer, I’m fixated on customers. I’m getting inside their heads,...

At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market strategy. Comprised of visionary marketing...

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.In...

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally...

A High-Performance Marketing Strategy  Print This PostOne of the biggest performance challenges in marketing stems from mistaking marketing for advertising....

If you're in sales or marketing, you’ve probably lived through the chaos of a product description gone wrong. One incorrect...