Brand Management

Klangwelt Toggenburg (which translates as ‘sound world Toggenburg’) is a cultural organisation that manages to marry a devotion to the...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....

0 0 Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that...

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Guardian...

Building an online presence that works for you around the clock is essential, especially if you’re not the type to...

Combining an online shop, journal, and collective, BRiMM describes itself as a platform for ‘planet-positive living’, drawing together some big...

Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that continues to...

When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been...

Superlatives and extremes draw people in. The biggest, the smallest, the fastest, the longest-lasting — these claims don’t just grab...

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the...