Brand Management

In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global...

Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However, much of...

Klangwelt Toggenburg (which translates as ‘sound world Toggenburg’) is a cultural organisation that manages to marry a devotion to the...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....

0 0 Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that...

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Guardian...

Building an online presence that works for you around the clock is essential, especially if you’re not the type to...

Combining an online shop, journal, and collective, BRiMM describes itself as a platform for ‘planet-positive living’, drawing together some big...

Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that continues to...

When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been...