Brand Management

Teyana Taylor and Jordan Brand have started teasing their upcoming “Concrete Rose” collab, marking her first Jumpman release since 2023....

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes...

A look from Raffles’ “The Butler Did It” collection. Image source: Raffles via WWD Raffles Hotels & Resorts debuts its...

I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new...

Kanal is a museum-to-be with an admirable yet bold raison d’être that defies much of what we think we know...

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from...

With some 30-second spots exceeding $10 million, the Super Bowl remains one of branding’s most consequential stages—where companies launch products,...

From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar, Group Chief...

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,...

The best branding and packaging projects – or at least the ones that most excite this slightly jaded old design...