Brand Management

Hyundai Motor Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™. Image source: Hyundai Motor Company Hyundai...

Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On...

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to...

For six decades, AIRLAND has been more than just a mattress maker; it has been a quiet companion to Hong...

Duolingo has done it again! Showing just how powerful bold, culturally aware marketing can be. This time, it turned a...

The new global Audi campaign for the first RS model, featuring a modular high-performance plug-in hybrid system, draws upon one...

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster...

Calvin Klein, the American designer brand under PVH Corp., has launched a limited-edition capsule collection in collaboration with South Korean...

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its...

Tambourine Launches Hyatt Wedding Guide. Image source: Tambourine Tambourine, in collaboration with Hyatt, has launched the Hyatt Wedding Guide, a...