Brand Management

0 0 Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards...

Whatever the FTC and other governing bodies think, there is—and will always be—an ongoing battle for business leadership: a drive...

How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the reality CMOs...

Employer Brand Metrics: Building Resilience in the Healthcare Workforce In healthcare, outcomes are everything. Yet when it comes to employer...

I’d never really heard of Osaka’s Dotonbori district before encountering this project, let alone been there. Neither, I’d guess, have...

0 0 Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands...

In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global...

Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However, much of...

Klangwelt Toggenburg (which translates as ‘sound world Toggenburg’) is a cultural organisation that manages to marry a devotion to the...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....