Brand Management

Until fairly recently, arguably sunscreen brands have had to do little in the way of brand design. Instead, they’ve been...

0 0 Initially unveiled in October 2025, the new Dacia Jogger makes a bold return, signalling a sophisticated evolution for...

Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in 2025 continue,...

0 0 Boursa Kuwait, a leading regional exchange listed on major global indices as an emerging market, announced the signing...

Culture is no longer “how it feels to work here.” It is how organizations compete. Insurance is one of the...

There’s a particular kind of challenge that crops up again and again in cultural branding – not obscurity exactly, but...

0 0 Multidisciplinary design studio Bruce Mau Design (BMD) has partnered with the McMichael Canadian Art Collection on a transformative...

Differentiation isn’t just about standing apart — it’s about standing for something. We’ve explored seven ways to create meaningful distinction...

0 0 Every year, 600,000 dogs are surrendered to U.S. shelters due to potty accidents, a tragedy often driven by...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....