Brand Management
Prada Beauty Unveils Bella Hadid as Global Campaign Star
CANNES, FRANCE – MAY 11: Bella Hadid attends the premiere of ‘Ash Is Purest White’ during the 71st Cannes Film...
Target Adds Pigeon’s New ‘Nurture & Nest’ Baby Bottle Line to Stores Across the U.S.
Pigeon launches ‘Nurture & Nest’ Baby Bottle Collection at Target Nationwide Image source: Pigeon Pigeon has introduced its new “Nurture...
Kipling x Smiley® Unveil SS26 Capsule: Spreading Happiness Worldwide
Seoul Lap Yellow Fun Ball and Spontaneous S Yellow Fun Black. Image source: Kipling/Smiley® Kipling has unveiled a collaboration with...
The Resurgence Of Brand Loyalty
Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus...
Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign
5 Sides of the All-New CX-5. Image source: Mazda North American Operations Mazda has unveiled the trailer for “5 Sides...
WeShop Debuts “Shopping Starts Here” Across the UK Market
WeShop Holdings Limited, the world’s first community-owned social commerce platform, has officially launched its new “Shopping Starts Here” promotional campaign...
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant. Audience targeting...
The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?
Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the...
How Your Campaign Name Serves as Your North Star
Every great campaign has a theme name that’s more than a mere tagline or headline. The name is the pivot...
When Clickbait Becomes a Lesson
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The...
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